Columns
March 22, 2017
Nikki Mendonça is president for OMD’s Europe, Middle East and Africa operations
{"ct":"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","iv":"76b770e69a2610be6baa5fb5d61048ad","s":"e5b91386716a4a80"}
Share your thoughts. Click here