Research
February 21, 2020
Understanding the returns behavior of customers is key to turn a pain point into an opportunity to retain loyalty. Image credit: Returnly
By Dianna Dilworth
There are six different types of shoppers who do online returns, and understanding these personas can help luxury marketers better interact with customers.
{"ct":"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","iv":"666ece5ed1700fe5f61efccf6ae53c29","s":"65bb4748657d9084"}
Share your thoughts. Click here