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April 11, 2026
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Research

Understanding the returns behavior of US shoppers

February 21, 2020

Understanding the returns behavior of customers is key to turn a pain point into an opportunity to retain loyalty. Image credit: Returnly Understanding the returns behavior of customers is key to turn a pain point into an opportunity to retain loyalty. Image credit: Returnly

 

By Dianna Dilworth

There are six different types of shoppers who do online returns, and understanding these personas can help luxury marketers better interact with customers.

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  1. Chandon launches ready-to-serve spritz collection
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  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. IWC supports global marathon to prompt thoughtful water consumption
  10. Schiaparelli begins Harrods takeover
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