Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"bd98f10f20cd6e97303ea9b6124c70fc","s":"119f3e4e19bff5ef"}
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