Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"4b8a6c7ae6591b9c27eed6694e8f8db9","s":"4284851e72b0a140"}
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