Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"c6efcd0edc1e02efe725951df2316437","s":"7133e18486f0f692"}
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