Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"1ad89cfdfb03b225ed05fb94259394cc","s":"25e0c706ff466651"}
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