Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"adf54fa51b0561ee71eef8e4eff8391b","s":"687b2489cb217927"}
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