Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"c64697a80de99c3e3fe3736c997b8cc3","s":"6f72f0fa2c4ae154"}
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