Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"80f5591f0961e669db555804758de3e4","s":"3af0d940b26e61c7"}
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