Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
{"ct":"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","iv":"d64318441acfb685ab5c1c78502c07c4","s":"fe4bb4e9caa5db17"}
Share your thoughts. Click here