Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"24195f6cf80adbf61fb8cd663052e9d4","s":"fc509f431399528e"}
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