Marketing
October 20, 2017
Understanding consumer behavior at the neural level will create better ads. Image credit: Farfetch
By Jen King
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
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","iv":"a4927ee7ca424449bd12c89f6ffdc8af","s":"a10f8ffffa3d772d"}
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