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Unique social media builds brand loyalists: Jaguar Land Rover exec

June 30, 2011

The Land Rover Evoque

 

By Rachel Lamb

NEW YORK – Extensive and unique social media campaigns are a key way for brands to build brand awareness and loyalty, according to a Jaguar Land Rover executive at Luxury Interactive.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Bentley commits to cutting airfreight emissions worldwide
  7. Burberry includes consumers in Shanghai journey with social media
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Balenciaga resets ambassador roster under Pierpaolo Piccioli
  10. Loewe Perfumes boutique takes shape in Seoul
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