Multichannel
June 30, 2011
By Kayla Hutzler
NEW YORK – A paradigm shift in the retail industry is forcing brands to change their marketing strategies since it is no longer enough for brands to sell their products, rather they must provide an experience for consumers.
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","iv":"1082194a9c24d4a72b39c476fcdcb275","s":"33c7e648b4d68b36"}
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