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Unique social media builds brand loyalists: Jaguar Land Rover exec

June 30, 2011

The Land Rover Evoque

 

By Rachel Lamb

NEW YORK – Extensive and unique social media campaigns are a key way for brands to build brand awareness and loyalty, according to a Jaguar Land Rover executive at Luxury Interactive.

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  1. LVMH reveals torch relay program for Paris 2024
  2. Launching new colorways, Kohler casts light on heritage hues
  3. How will the ban of noncompete clauses impact the fashion industry?
  4. Luxury jewelry company Roberto Coin Inc. sold to Watches of Switzerland for $130M
  5. Grand Slam champ dons custom carry-on in Gucci campaign
  6. Luxury Unfiltered: Are luxury brands becoming complacent?
  7. Quarterly revenues dip 44pc at Wheels Up
  8. Equinox Hotel New York hosting two-day sleep retreat this spring
  9. Buccellati hosts retrospective exhibition during Venice Biennale
  10. Clarifying luxury brand values and positioning for an evolving marketplace
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