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Unique social media builds brand loyalists: Jaguar Land Rover exec

June 30, 2011

The Land Rover Evoque

 

By Rachel Lamb

NEW YORK – Extensive and unique social media campaigns are a key way for brands to build brand awareness and loyalty, according to a Jaguar Land Rover executive at Luxury Interactive.

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  1. Berluti recruits French actor Victor Belmondo
  2. Lucid teams with Uber to develop autonomous luxury taxi service
  3. Balenciaga opens boutique at Royalmount in Quebec
  4. Wellness series premieres at regional properties under Marriott’s Luxury Group
  5. Tod’s taps Xiao Zhan as newest brand ambassador
  6. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  7. David Yurman funds Louvre sculpture restoration as it makes global foray
  8. Introducing ‘Heirloomcore’
  9. Givenchy debuts Matthew Williams-approved ambassador
  10. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
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