Marketing
May 11, 2020
ANA’s “Data Sources for Media: A Buyer’s Guide”
By Luxury Daily News Service
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys, per the Association of National Advertisers.
{"ct":"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","iv":"ac15ee3b05993d9d16a39063e57d7688","s":"bb74e2d59ce2b32e"}
Share your thoughts. Click here