Marketing
May 11, 2020
ANA’s “Data Sources for Media: A Buyer’s Guide”
By Luxury Daily News Service
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys, per the Association of National Advertisers.
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","iv":"c675ed30973402da92deac03cdfae934","s":"e46d47ed92cd1bcf"}
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