Marketing
May 11, 2020
ANA’s “Data Sources for Media: A Buyer’s Guide”
By Luxury Daily News Service
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys, per the Association of National Advertisers.
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","iv":"4500a4a0523cf0a9ead975d2d581da7b","s":"fefbace4fcd7db45"}
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