Marketing
May 11, 2020
ANA’s “Data Sources for Media: A Buyer’s Guide”
By Luxury Daily News Service
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys, per the Association of National Advertisers.
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","iv":"ae392feb9f7057fa193a47d49f3b28b8","s":"04b358d07626cb77"}
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