Marketing
May 11, 2020
ANA’s “Data Sources for Media: A Buyer’s Guide”
By Luxury Daily News Service
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys, per the Association of National Advertisers.
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","iv":"bb505186d677e6c158c2957be13c7b6d","s":"10c457d0792e50ce"}
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