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April 25, 2024
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News briefs

Day’s wrap: ANA, in-store concerns, Mytheresa, Leonard A. Lauder and May 13 China webinar

May 11, 2020

The Loewe Paulas 2020 collection on Mytheresa.com. Image credit: Mytheresa The Loewe Paulas 2020 collection on Mytheresa.com. Image credit: Mytheresa

 

By Luxury Daily News Service

Luxury Daily's live news: 

US advertiser lobby ANA drafts new media buyer’s guide for picking data providers
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys.

Please click here to read the article

Women, boomers feel less safe in store dressing rooms, testing beauty products and working with sales staff: study
As retail stores reopen in the United States exiting COVID-19 lockdowns, shoppers claim they are ready to buy apparel but do not feel safe trying the garments on over health concerns.

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German online retailer Mytheresa raises $378K for Red Cross COVID-19 efforts
The Munich-based company collected the COVID-19 relief funds by donating 10 percent from the proceeds of each item, be it apparel or accessories, sold on its site to European customers.

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Beauty marketer Leonard A. Lauder to spill it all in upcoming autobiography
In The Company I Keep: My Life in Beauty, Mr. Lauder outlines the role he played in transforming the mom-and-pop business that his mother founded in 1946 in the family kitchen into a company with multiple brands including Estée Lauder, La Mer, Bobbie Brown, Clinique and Origins, among others.

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How brands and retailers should handle returns after the pandemic
Shopping behavior has transformed because of the coronavirus pandemic, making ecommerce the go-to way to shop for apparel, accessories and just about any other non-essential item.

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Webinar on May 13: China Luxury Rebound: Lessons for Other Markets
China is key to luxury's return to growth after the COVID-19 lockdowns evaporated sales worldwide. What lessons can luxury marketers learn from China's response to the pandemic? Is there a new playbook for luxury and what are its rules? To find out, please register for Luxury Daily's free webinar with Agility Research & Strategy on Wednesday, May 13 at 11 a.m. to noon ET (New York time).

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Zegna Group raises revenue 8pc in first quarter
  3. Gucci makes splash with 'Lido' collection
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Kering rocked by 11pc sales dip in Q1
  7. Christofle opens pop-up showroom in West Hollywood
  8. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  9. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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