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June 7, 2020
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Marketing

US advertiser lobby ANA drafts new media buyer’s guide for picking data providers

May 11, 2020

ANA’s “Data Sources for Media: A Buyer’s Guide” ANA’s “Data Sources for Media: A Buyer’s Guide”

 

By Luxury Daily News Service

Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys, per the Association of National Advertisers.

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  1. Luxury brands condemn racism even as looters damage Chanel, Bloomingdale’s and Nordstrom stores in US
  2. Savile Row tailor Huntsman makes face masks to match bespoke shirts
  3. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  4. Day's wrap: Kering, LVMH, TAG Heuer, Ronald Lauder and Estée Lauder
  5. Dior goes for gold with flashy J'adore campaign
  6. Dior appeals to product-conscious consumers with sustainable skincare
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Gucci and parent Kering take bold stand against racism, police violence in US
  9. Day's wrap: Post-work shopping's future, Bentley, Euromonitor, LVMH and Tiffany
  10. Alibaba is piloting AI-enabled shopping experiences
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