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Marketing

US advertiser lobby ANA drafts new media buyer’s guide for picking data providers

May 11, 2020

ANA’s “Data Sources for Media: A Buyer’s Guide” ANA’s “Data Sources for Media: A Buyer’s Guide”

 

Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys, per the Association of National Advertisers.

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