Marketing
May 11, 2020
ANA’s “Data Sources for Media: A Buyer’s Guide”
By Luxury Daily News Service
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys, per the Association of National Advertisers.
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","iv":"c97abc97a46eaa85f700106d3dc469b4","s":"f6837a5b6f73879d"}
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