Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

US craves British luxury, but brands must be deliberate in approach

October 27, 2017

More tourists visit the U.K. from the U.S. than from any other country. Image credit: Walpole

 

NEW YORK – The United States is the largest consumer of British luxury outside of the United Kingdom itself, which gives Made in the U.K. brands reason to play off its appeal among audiences across the pond.

To read the entire article, please subscribe or