Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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","iv":"ff8b36692d0eb55df58fb86009e8db6a","s":"26db4ae4e99ba137"}