Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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","iv":"ca52945d2546694da4aa11537341fad8","s":"f9fc49ca5caf0d36"}