Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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","iv":"5df1531db915b84ef358c0584577db58","s":"78cfe4d5810d9c81"}