Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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","iv":"5d6f181d5196d6a1a699303f8cfd3346","s":"4e1bdcc4613eef48"}