Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.
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8szZt5+Ht+fboEu9LfhxfEyATlp3V27zX2Cuy4iWMbTtu6lp2FOac29zYH\/Hu9X4fdTDMhaXUSEoBf7JWF4BINDS6dkK3WnOa8IDrTt40kGTLB6rn8NtyDJPvzDV22gK+lvksXoZyAISAopofS\/\/urFe+1XjQsMjsX+IQ5Pqd5qV8PkU0MjL+BwrgP7RvnxiWdOJ4n4UcQ+1gBatHY2jl4YeffozMgJl\/Z5hA4dbIa5+YMc\/P+64kWIGwlvrIAxZDLqO9OYcMRGuSo+26CqExO2fO5x2rEbmLTF7Vne+crnkSSPJgksG7y\/RUv6+oh7KRUa9FKlj9T7PdA5nHqoCc1q9rb0z9mbs\/VJkbssuNtKR35x2x+nPcecHPk56X5H61fPv1+bLTDtnKv2shO7lG7mbxV7h6Vr7PX4jr5f896lIcmlyA1xKVmGL6iqZZ1pW9ktqqlDVRzNsXPri7OrPi9Sj7D3rDo9pMK1PolwO3948OsmvpuEypl70SJcGCnBc47wqcISrfoFLbjcvho5RADGLT\/G76Lkzz55D1xQdFzXuVpSRySmmNu0ARurkHmJA5FHzjw\/PjNkUG\/F8\/VXX9paBWcRiVY0MiSKo9e1Jfjrhhe46EZUiRz7slQjKXKypvHcAothqnW3uSH\/2YWS6MHseaN4CwrLYzsNjyMI2EkGaV8qninOAWz4Ta46Afniaq32Yjqq80ie++EM8PJ48DDC7PFE0fm0Wf4bAqKhEyEek0unEE7G7hgO4RT0wrSLHryadYAD0hAe55j8Re2YUZUCEJ+IaZ37FgACHSZgYjTTf86i3DlDrVSbaZLCnERq\/MCmwh0h2eygXbiWOcr2jFmAeflSiHI6VwdhDJ4yEtVDiu5TCwEH2fB2WgtYCm1hcqOgdoV3TS268GB7pEvWua2ZFilw0\/unkQYuiAXGmVPNewSrDw0Y5zzUvDc3xFlT4z8GqFCOUowRS5bAJTR1kfXQVANBR6YivCL0aO2WkmKwyjBWHftGfHbxpRJ1YmtOogNxFJzpqa2gEatdweaufPtKCfEm3kS5BOij4NLZYxTm62Dp4nVe2VhAFGeAixOaYLkQ\/eEc6M3T9qJZSFTTLy5DIGm3fkBBu+vLH2vEgUSwTonK4BRc7lMAUzPW7flw5VGMiL8B1To17\/RJNU+IARFHltD9dnWq1Bjw7bW47IiZzgvKxpHpvCxz833vjB\/KcDUgwDOZ7+RxrzfZ5DpIF4Nca2PXNKzTsQGASzdArI0aN4M4erT8A1SJvrurJH2AwtcPn1R8\/747Jh23OPX77BWeGdLQlK1a\/lfP3jwfFDWD00qDAp4IAD+oJLLdonJYUpI6xxSSgoMgpRA3Q72+ZHS5qgryEaW5nXXZQpa4DyOyDmAPjSfzeRGaPC8VawIuzF\/sCKfQiI1H6rE+hr\/9DUnYNRnueeefVRzV3yko\/PiDzYzYFQT2hiT988WGVHOySru5aEQcP1XPBns\/DwWtOkGHVjnZ0ylGRR2qXVmbrgeLhCtlxX0JznK5UYSCoZ5Mb0NfK9MqPUDNCs7p1YFbMZWTmiYQjDqK6e0Vnaft9vxcoLbPRs9vCnJNFWbOmpNs5fS51oDENoPNNFv8ew\/RmfoG9RSYXwyvsw8wKb84yAw5ZrsEblDNPOsjbT\/QlEHTqW6O\/3YyA2w9hT\/SRI0Uolt9G+AHw9vdzBb8oMkJ47qERpf7GIYG24eCscfrJnJrvYF70fUM\/ToTh74s2BgSJulz08NLY\/UyVNUWTDQ==","iv":"32723dfe066461c4a8c97f3422c9cea1","s":"516549bc67f42d66"}