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Mobile

User-submitted content, app usage are greatest challenges on mobile: Swarovski exec

December 28, 2012

 

By Tricia Carr

Precision-cut crystal maker Swarovski has found mobile to be an integral channel and is in the midst of developing a long-term strategy. However, increasing application usage and gaining control of user-submitted content are the brand’s biggest obstacles.

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  1. Creative director Francesco Risso exits Marni
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  5. Plans revealed for Bulgari Resort & Mansions Abu Dhabi
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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