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Apparel and accessories

Valentino brings Barbiecore to city streets with guerrilla marketing effort

September 12, 2022

Valentino The maison's latest marketing effort uses a classic metropolitan motif to spread elusive messages against its signature “Valentino Pink PP” shade, originally designed by Canadian artist Douglas Coupland. Image credit: Valentino


Italian fashion label Valentino is bringing hot pink to the masses in collaboration with Canadian visual artist Douglas Coupland.

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