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Apparel and accessories

Valentino debuts new shoppable video tech in collaboration with startup

September 25, 2017

Customers can click or tap the video to instantly begin shopping the looks. Image credit: Valentino

 

By Danny Parisi

Italian fashion house Valentino is one of the first brands to create shoppable social media videos using technology from a new startup.

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  1. Audemars Piguet collaborates with American singer John Mayer
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  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. 2019 luxury spend expected to grow highest in UK
  5. Partnership with Vinitaly brings oenology to Orient Express
  6. Latest Tiffany & Co. exhibition makes Tokyo debut
  7. Glenmorangie supports female distillers with OurWhisky Foundation
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