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Jan. 25, 2022
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Software and technology

Valentino goes beyond digital immersion, jumps into fashion gaming

December 3, 2021

Valentino is collaborating with Drest on a special virtual event. Image credit: Drest

 

By Nora Howe

Italy’s Valentino is joining fashion styling game Drest for a seven-day exclusive collaboration as the luxury label looks to connect with stylish and digitally savvy audiences.

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  1. Does Instagram have a TikTok problem?
  2. When will the first luxury brand open its metaverse flagship store?
  3. Farfetch CEO sees tech innovation as key to ‘new luxury’
  4. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  5. 3 predictions that may shape luxury retail this year
  6. Rémy Martin toasts to the good life with new XO campaign
  7. Day's wrap: Kering, Tiffany & Co., Thierry Mugler, McLaren and US stocks
  8. What are the secrets to selling hard luxury to Gen Z in China?
  9. Audi offers vision of progress in Janelle Monáe campaign
  10. McLaren debuts spring sportswear collection with Castore
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