Luxury Daily
World’s leading luxury business publication
May 27, 2020
  1. Risk of fraud grows with “buy online, pick-up in-store” trend
  2. Weakened department stores embolden luxury brands to go seasonless
  3. Day's wrap: Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  4. Swiss watch brand Hublot opens its largest flagship store worldwide in Tokyo
  5. Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  6. PETA urges Prada to drop accessories made with skins of wild animals
  7. Employee experience should be at center of reopening plans
  8. How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens
  9. 10 steps for brands to journey from privileged access to advanced personalization
  10. 4 trends in luxury accelerated by the pandemic
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Van Cleef & Arpels takes literal approach to “hidden gem” phrase

July 24, 2017

Van Cleef & Arpels reveals secrets in latest campaign. Image credit: Van Cleef & Arpels

 

By Brielle Jaekel

French jeweler Van Cleef & Arpels is hiding secrets and inviting consumers to uncover them in its latest high-jewelry collection and accompanying campaign.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Risk of fraud grows with “buy online, pick-up in-store” trend
  2. Weakened department stores embolden luxury brands to go seasonless
  3. Day's wrap: Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  4. Swiss watch brand Hublot opens its largest flagship store worldwide in Tokyo
  5. Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  6. PETA urges Prada to drop accessories made with skins of wild animals
  7. Employee experience should be at center of reopening plans
  8. How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens
  9. 10 steps for brands to journey from privileged access to advanced personalization
  10. 4 trends in luxury accelerated by the pandemic
VIDEOS
More Videos

MORE IN Jewelry
Swiss watch brand Hublot opens its largest flagship store worldwide in Tokyo
Digital consolidation and storytelling is platinum jewelry’s focus this year
Van Cleef & Arpels delves into savoir-faire of jewelry with video masterclass
Richemont chairman Johann Rupert on company future: “Impossible to make meaningful predictions”
Parmigiani Fleurier, Arnold & Son join Watches & Wonders online portal as traffic picks up
Swiss watchmaker Ulysse Nardin named official timekeeper to first Virtual Palm Beach International Boat Show



RECENT ARTICLES
Risk of fraud grows with “buy online, pick-up in-store” trend
Weakened department stores embolden luxury brands to go seasonless
Can luxury brands survive in China without online partners?

Subscribe now: Full access to 90,000+ articles, reports, videos and images
Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
10 steps for brands to journey from privileged access to advanced personalization