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Aug. 19, 2019
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Jewelry

Van Cleef & Arpels takes literal approach to “hidden gem” phrase

July 24, 2017

Van Cleef & Arpels reveals secrets in latest campaign. Image credit: Van Cleef & Arpels

 

By Brielle Jaekel

French jeweler Van Cleef & Arpels is hiding secrets and inviting consumers to uncover them in its latest high-jewelry collection and accompanying campaign.

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  1. 2019 luxury spend expected to grow highest in UK
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  4. Chinese travelers want personalized service, embracing experiential: report
  5. BMW MMS campaign achieves 30pc conversion rate
  6. JetSuiteX touts time saved with alternative aviation in rebranding effort
  7. What struggling fashion houses can learn from DTC brands
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  9. 5pc of advertising spend dedicated to multicultural audiences: ANA
  10. Aston Martin brings bespoke design to owners’ garages
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