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Jewelry

Van Cleef & Arpels takes literal approach to “hidden gem” phrase

July 24, 2017

Van Cleef & Arpels reveals secrets in latest campaign. Image credit: Van Cleef & Arpels

 

By Brielle Jaekel

French jeweler Van Cleef & Arpels is hiding secrets and inviting consumers to uncover them in its latest high-jewelry collection and accompanying campaign.

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  1. Chanel reports 4pc revenue drop in 2024
  2. Givenchy debuts Matthew Williams-approved ambassador
  3. Sales at Richemont shoot up in closing quarter of 2023
  4. Ruinart launches product transparency platform in favor of traceability
  5. Virtus bag takes focus in fall/winter 2025 ads from Versace
  6. Saks Fifth Avenue launches collaboration with Rhode Island Commerce
  7. Luxury automakers topple fashion brands in search
  8. Diptyque to open shop in East Hampton this summer
  9. Selfridges strengthens ties with London Craft Week
  10. Farfetch enhances advertising solutions service
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