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Internet

Variety is key for luxury email segmentation strategies

February 24, 2011

 

By Elizabeth Zelesny

computer-stock-2Luxury brands will see increases in both sales volume and return on investment when implementing segmentation strategies into their email marketing.

Properly executed segmentation strategies will result in better performing campaigns and less unsubscribes. Segmentation is a beneficial marketing strategy because customers get a more personalized user experience and spread the word to friends. 

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Legendary architect Frank Gehry dies at 96
  7. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  8. Versace announces exit of Dario Vitale as creative director
  9. A. Lange & Söhne opens doors to London flagship
  10. Buccellati brings retrospective show to Shanghai
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