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Fragrance and personal care

Versace creates scent profile through martial arts-inspired narrative

August 12, 2016

Versace's Dylan Blue campaign Versace's Dylan Blue campaign

 

By Sarah Jones

Italian fashion label Versace is telling a cinematic story of modern masculinity to launch its latest cologne.

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  1. Kering sees annual revenues sink 13pc
  2. Building brands with charisma
  3. Aston Martin loops Breitling in as global watch partner
  4. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  5. Men spend more on luxury, but shop the same amount as women: report
  6. Quarterly sales at Coty drop by 3pc
  7. Raffles creates Printemps-exclusive lifestyle collection
  8. The Peninsula expands motoring adventure to Scotland
  9. Deadstock denim from Nona Source dresses new Guerlain drop
  10. 'Clash de Cartier' campaign explores dichotomy of dressing
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