Research
March 10, 2016
Mobile strategies can give brands an edge
By Chantal Tode
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
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AX+8InECLkyZWw\/e07jkwTsHSIfax7e8YdbPQ+hYC4+KpIEuq\/E5c3JyP3RTAWXhxegvQZ9pzHGSkaaeiMRaqY7KQo5\/GGzd7sWx1R090qq5M361j8nNya9iV8YuaE+vS9fiPmKnmDLjRDGprmxPen5AQMvSqs5zguGurYbK78I7SpAyUXoft9Us7zx7OsJoUeKdJGTBmAYISfxfENEMXgi\/OUUm+hYMpDGdx4eaLES\/QvKeWDxpL+cnxH6qLxp0bCUZPSFY2fT0St8L9l\/P3P1DC3Hb7+Q+yVdsWl2iobGbsAPE4eUK0Y0s\/+aOlZRJOWhcgKDZw8A3t9IFbTsBZHxGzvt5faOlQxTmAhBQfqekgIWyS6x6Eu1wKGPLGdNWDjTLKvjWrJp+4k88OqW9mWLCzStxitsjfCO7drqOwoGB8JyOyvzF12OP57i4Yns2JPNEVClAHSCorU8GIZrAqw1owlozEeStsK1\/x5qRyivM83uYYjVrm8s9+8\/XmEu3kTJTY01daaC562H2Qvj22OOLFTd\/NPHb6UGc9j8PB0epDf+uJhhu9+W\/pvNrP5LULmcuMXCIxz7pOH3urv7yg3whw5IhiWydBRGACgQevqsNDlRQgs7LtacmZ7tOhkAyI+4N6UtT9jie+jQl5c1eMCU8UCtHKUzDassvvQ5iX14VhyBqUmJOnbL9Qmnkbby+7rHWIsanAuqCmrd2GHqcUY8Fmni8lhWe6cECcmQXoc\/LkCXyvsYJuyF5XilXS+h01+pnlhK7qwOrx24pbuI49A1DcdgbIPppYklwsnkhdWP\/5Aud1KVeBGCbyrea7oikIEfgsKo6Uzyzm3q2wh8fknatt54QMPAVv37I7eklBx+3+z0KLiP9yOxkHaL6+6m3ufm6Lsg6pRAfamoQj9m4NsXZ1nXY5FbnFRBY9UmF+iJG\/CklmTr1X0KVvPiJRWsIxjtJ1neQL9OT35SMrU3GLGvF6sEyeNBmEy0nuvQbDUzxyrNv6kLbenNpSKabOk6PvRWraXzBmIBGlTjAoBPDy39n\/TLUtpvq3kT++WoSvilHSPJeaUC\/G\/98ydrXo5ti1MpqKJiHZthuPiT9SwWKdtpQSY5Wh5AMADb1R713CUhxQDw0dhIuaRKx49bfLmkrVw98MudknJFLGwS7O6pxTO6GCXWlv8so5J+8j\/KVzJhxGjbOzuZKM7rUez2tFbLtwXnFO8uH1pGURDCPm5Csnd4aNSy+KjmmWb\/1nC6LoRL76GMFQfwI9yxXKztlItmv2vtsvTWjdt68GKeHQujiXsMop+Ddf6o5cRCt0xUlfzuF4q5idI\/PZ\/jXVP+YtgHITkw7P63AtCr0ch2LT8wJIDe2St7v7diaahlggAoZwWNDlYKqoGD8r+DBO7QI8\/njry58TGtITRCvSNK8GLIyBpiFgMyp0\/hZfvyJFDBCOYTiBXbPKAbOu7C+mpYHh+Pt81hMABEqoEt2RvGEA\/jmWIToCAkrt27wq5T2zqhbMa4eyerKMah5CVpbNljkhkH+32W+zWkFsfGa2WHuNuCa5b3eKn9VjxZ4JSnFPGEA3X+WuZ3bqLBM9wFjcY69Sgh+BeCj26OLrk4DbOhSibYBLDk+UnLcr3WkxWm7rH90e4Rtzor6O6HjLcR+cNOuVUNJaM79IutbRWNAmX5EAQ0I+\/gcldUzSv\/o2TD586WGtaU5Q+vo4Y+gK6uXBoMArWb7j6vAHGRlSikpfaS180esgvU1ISTOZuDSLP0TBMV8uvBmYFquacSFJvcr4oRydvJEefmUFOZZ0y+68Jg9vkkp1v1KMKTSOZZod\/R+2rsYxH1T2IBVlhfpAmT9zc6zAIppqiYO3zjEWYcvUQPxH2l2oW6Vt2wY6uLfRy8QhNRy9TCGhY0doh+8GUcEGWxTnkl6ALYWKdoZamno5KQFTpCtDUgHE+WixKry+u0jYoY2X6DLxCrCs086rOEuN31Q6T2774CEoltAT+snI0z\/muVQuFHnk4mmsKrQiyiMiMtL8m8rQii3MjcNenCNaueQr9OFqKNWeaV5fFAb2C657Jcgpr6nb1hsbGWxdQuCR3bMREtfx7e2nPYFkMVtj4rDY64+cgw766HJrYSEIb4JGgpIzTZ5FTLbzdXbeeQJ5i0y0VuNMRSIrW9zDYQgPjfr3R5N+5fcMzmx9+8YmeRnQhZCTYC4XUJ35Is0PwweEr7tg==","iv":"46416801d9515cca4d2391f356b4f928","s":"04f1fe9800a01aa7"}
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