Research
March 10, 2016
Mobile strategies can give brands an edge
By Chantal Tode
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
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","iv":"2a573de19fa654b5d0412b4708696a17","s":"d670961ea795277d"}
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