Research
March 10, 2016
Mobile strategies can give brands an edge
By Chantal Tode
Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
{"ct":"tbxAaZWGqtsYfgTdoPbjKHnRg3gPN8QJO+dHftqPzeIVvIXNoHMstOfOIWP1ksGuaU0H0L4Uple0G\/KpHqkTNczy50Le1yfIFx5Zp88MhPXlSRXb4kXleyygFOpFobnRKYACxaPkcLBaNNf8nenc8JCe2OSf16LO48vIZBs3S2sH8kRN\/WIfENMOgWCiVjJjakLd7mYw\/34LC3+EJNeAdL6X8LvZtob14ap\/BX9Pgh6aREK61fzgeLjWRzwV3Zse\/w2C1\/BzB6XsLhrRE9yFbHQ8m+AV6M6j7UbX5QkT2xuCbhxCaoiEJdqAT4V1Ew0x71cyyKJTLmCW2wmURZeM60LxR6SvOu04Lyj6bmH\/iKjOxOyu+yNGIeaBFPxjyy2wM3aApq0qUiA51Je7LebD8GbnFAbi8lUwqoPFmoZVdOpgTDuBbIwBgN\/\/z9GDKgD+kvTsShyV67qchBYsYbVcdmEsSkQ9zariaA+w6vMrKSRuFR9ZcPRU6rutoHqnLa6SbLiMk07hSuBhMjKMW8HUPVtyJjnz2HGXME6kmkn9i3bbdmxl7GnJdJlWkG5eN150cGu15CvAYSRTp1wa7hf3IDt3BXpG6MohKzrAidgRO+aB3SdIYaKQ2EgV3Qg0cR8jkhRckrB3vQAqKxxrQ6bWNxvn1b8RMWadz2F4KWHarr9muB3FgHfl50U06w2rQQ6BWsZX0twslOi2yMXjl0TEnONqDn5cfBFplI2AV48jM7dSPDtiJ02\/uUeaPLlWnY5aOq05lcfgQdFGm2Dm1CBRxf5HC1POQOK07rKxalPI\/MfV8G6ZFcx1vmTPfWoNK+71nwduKfTayHBQJ\/T+c7bcx8LrgIhlBMRYFETdEcjtYLNKKi1sayIDOW1AizgOoAX2UfnUdku1dAoZNPdM27P5Kp3ldGVXG\/7eAXMrH8tiS3CNqSLN+iJKmKB8DLRn+Lf\/H8TvpQu6qrORJRxOwq83bdYcewL\/IZJfqKSH5G8aWd5CpO8ckaIrai9doSWdObXz0YQ0mgTmBoDhfu\/bT0B3Le\/HrIZmpPMT5MvLsEdfm\/c2LYD87lqqpZcQjTdQC6xQ9WzDuLpLbTf\/uCkmZjxrOLgeEYz\/GWdvhIpQ4HheePScubTsB8XXGdakenxNqhlgVVANhtfGXI6kHXOwxKHghvI7S37HQXHHMWdGIs+BlVeb9nEFyAyIVDY1aQHfQ8g1Egcs8K+z2QMMsDtU6OfkeB0B396j0qVjS\/kDGTfKNgzr+m5b\/cBjgeZm8muBFKYO2HYYlAwC+M89+MuLZa0CZkwQPoqeIQp9VJYlAO9hsokvF8uuyP7EOR1eA9BAIdXftG5MhHDr0EKdnGg6Pe1vwFnIxZc3cvHnzChRN\/RNQlvrGbD9b6aJIP4+T1ConYyJ6Pig49gYNTECEDsJSYSzE7o2374yvw+mxBud+aUyDhKxW+8N7y1EriiL+1vd71gm3ma5DfhEVuyVcVVbwpJdz5uCnRagD4xDT5pmo5C06zTtxgGMETR6Z2\/rLMcI0F28cN3ZGz2HXG17N1JBaV+V7vB4\/vWUECOcsTqH7p+9j5Xik1xzfLirLASLkGwNgNvqn5nodP2hcMW+WD29tR1zgvNkBqnn4w7sTljfzI\/JcsVrQV8A9FML2Oa2gzRvIKk662yoP6JP1GA9LhDV6tKy\/nAcaxqotPo\/WGHy5EXOPi+REzm1vO8V5SpG4JhACeh\/99CcJwES2dXXTU8wuPfandg9E2zE79nZwtyUOIY2mC2mZq+xacM+g6gmiz4GbZV53qHo4gPUe29lPeb+QKePdxzUolS6P1t6FLMk8GJzUwzqsX\/OuAgIB3BPXdHmhinpo\/KrO6AgrwSyi9vLi8n5QAd2SonZJ5g9iPuBheBPn\/\/ToJ+p6fFUFvddO\/U49S\/U1iOP8l7vLI6+oYI5FGVJDuFHYWb4okGarDERuCE77k+TAHV2AtupXZxrucIfhDsVti97AN87t8RaohLFCOc0Qtck7BaroZqjy8jBA5mVxZjdloNPpr0ZNUKenr9dCqnHLT0CFfKTDyrVxJaeoTGHkvvOQ5l5vS\/lI084aruwtepKbXZPY0FwWUOBVCTV\/kJQlxQ4qRAzmNJ2MV7DK3g7AWu8wDKuzoSZT9sqAO\/yZeWOAGaVaCZViqu7zV970JzGh+H7VLKf8eXv+bhORmeuQl\/aRiDuP7kjo8ztSBlPPyItpn6jv+pNz6ySD+Ti5+8uUJhl4ucozgOd0KPRXYDGwTkWxZBmb1YziH8SAgRdUuys9qpltsDGfqQwwZaQnUcudfbbvKAYGNylx0LDgukw7EdYeGFhWmAFBe+MMpbfVZq7NipF8OZxquHan5d+NKdNXeFTwisx2wrZN\/okFiifi3LVkD34GyQBniwN9OWGQQATGw4sJa6aHUn\/RK3zrUW7D\/UMp0EVrJGm0mZGvqmL7mzOcoIIgSLw0B7vOEr0\/3YpUhFnaj6XyrE1z781HC8Ihs1nCqm5mn+MqI3u3R5n71h4mqDp8a+BGpOTD1qhCbofTvgp992+4QwVVCJlzkii+6NC\/UTK6IzMbSdHF8\/6Ht9Hwtic5DQQWNU\/3i8wIbYXT\/\/zxyRZJhtNhKdbKMVXjlyB0d4GiouAcEe9RTUy7vxLGP4CqmcT9Ybeu92XGmDBm4ojCdoy1mx2kddE8C+RQ2xvfyAPKr4jpJXMZLBP2EBS3GVSVaGGa56FubyQWiujobNb5rFXMDETspI7I+zNhBWsyTcJPBYXJHzFoG61p4P92Hx3kFBA6Gl66wJWZlkX9tAQx6f68Djpdc8M6tdgiUC9tazXigTG5dyfIOSZk5F+ECII1GSuCTJh3gNSpsFRSFmn6Pe38e6zdX2eyogrR05vY0k24+IUuUOoYuyO7Pv3Y2I8dDK2K\/vQc6qzyHr+6O3JPxCuewXqN4Vv++d5XcbbZ5CkZNjfBXIgUfFP\/eZ0MuafCCG\/fhG5\/bN7iwN\/PKeluWm6eRffz3wUzhs5ax+jkiDkZ6\/4pL1+7JFEaU6aNHZ+LUxH2T5T68wllyUp6WrK2Y3+vrjs+hnvyixZHjxIBqroya\/PwpESDqX2A7DyaWg71Dg2MyH+xZn0pH4GjLfCg0rwbs6udOpHeIhkb\/2EDlHEbhBL+0VCS\/64FiySDDywBgTNy5oTzh7AuTr2GxerQ5SCUm09Q2RVsZYoEX2m3wfl77ysDo0vhwMMhClH2oQtqHekPGQhT1IqwZOD5j4nRahw9KS4xyr0GZklgxaVbUkFRM96AcqbuJGaP9M\/bQG\/yv8p5lH89VU1Kf2cRnmpzjpFUrDxGZRD4Vw\/9uulsec9DofCBMZ1WV\/oJ2nZMyW5hUVHW6M1bzmFejcl2r4CsSw7axyW2jKOLFVx4LX5rgwqwXGwaX2lijXW+KJbfgLok5Kh3XpwBo7IMHVCTVk1EeMJatBNdsPuAxln9QtJ21+2Q1EsRmP8T4ChHKtTU1++ELft\/9yaPQbrrmP06SMEee2IDaMRNjBh0boFnlKHV61lrYTJI3lHRzhFI+6vBusVjrZ7gmCOuV+DpQb88VyLgJ+poGGoah3O+7YvqZaZBh7IYJbV1sGbpC60gmBpneB4GMHrDW9dpc\/lSZjkVnpBG\/uVqLltMpN+Tbkww3UCNWxXGFBd96uUs9UQloB45aPjUfNeGHF3jHivJC6hqyy1aqloRxRdk3X0Lg\/66We5RepYnqCFeC3PobLy\/pjEkyOERNnEUZsrK7ZYizLIhtqQSugFXdNjSfD16n0yn7ea+J1oNPs2qscLtTO\/8epcI5zhLQoMbMxGBjkfp2jxuWLAWb7XYccGrWyFtrQDRc+nXCnQRimrFSYHKwXN1rVteNOVnmJMEHjxRn5dbAgoP7rGxa+jbhh+n1oSTC+gxaIXfWhQ9d0+OQDz9HFjxb1dlthVcBxFhkl7MQmOIvVoQtRlPx3zcBFsqYRwGhzXqyKZnJq7lFQsbFtqV2pDrXuA2vyAdV6lPylgqXAze+2ErlFNS7cr5I9CKDbVk+oe4wLZq8ZDMFBFL7xlPIxY6XJG7JXrhOwNDaIaBpL+hJm8vfvED6bDO0jYoaOQfov1dq0G2klQBgstEPQVsqUAzlfAxbQ63d7YC6\/63rEZefkKH86fhhdyRs47aga8ooq2YrPb2Hfw0BA+2uCJ71yVGmOhY9v0izNnYhWy+bdMzhq599Ng5ecGtDc+jrHhBN2n9qs43YMQCecR9mkxG3dFyD6S6xxFqWyx0LvGobo0cVhGeDSVZEWBuwwU6DLgx6\/U3ydAmUwQMV2E1USeRjqquXr7lmI9e5ceYjtMEAyEkfi1bRhbYK\/ZwyKQQa18jQ6ufhltyuLqY7TJ6TaMeOerX8sBsb9kckTz5qT73+SO4jVLEEXrz9aZP\/GHw1sBDLtK6rJJaLTOeJgh1pNYXTxYS6tnTJKptxsrrr5jLejJF28cqBaPjcM8rXXJC+WQ398n0pxFQh1C1Z5bYXFw2S1Jxop\/fn7v2dkz9MPeJYJtlxN6J5dIg96YRxBx+dQuIP1+2uT9Rcbx5sWvAISDYI4JeNn\/rML0BKBpSGa6X+Zh92R9v4uUw80NArnlokBgywhX0W0zI+eU652WD9h1i+J6udtRO9hGb33HxcuiiFqPq+61G3xx8GKRcP0NGrFWyxpi7k6bb0xJEPlnQcKNdm+cmNh0hHzQHqKzOeIPY3LMZh6H3Ms1uKxVGNl8Gyw+WWNsYcIa5\/J240X0BsulM3xFjvZsjC2ZtWLt0lbIEetfhZnrtLg6rMosG4EdXFbt1hIvUmDfNgEiFzFHTvSKHadTZwPWoYKpxzJHfDKVxOHCDbYFQ7M8szkkCVpAn4fBwPaKrl5rh1DwHRWN3YEQxD1eUg7KX4QgY0d3iBHh5Kv6Klj+vfn2kbgehmdZpa6FoSCtEudyQv5QRxWl\/0Apnsw72kPhZaGmhrPfEvs4vvZ\/eDwHprRTiZ9nJlQJDTphfhKSBVfrnCTjiu1nHYwlrPGYwS5vILW3cOWOYle+\/wqliTphb6ry2ewfwEhPTuZKwsZ+eIwf9tEu1mVI5jqSszDZJbgJ3DKskDcVxRHTaRljUPGlT3lXTqz8Nzs0jb1OOqhe6s+WlwJlrN3IhmMSl+Ng+75fZdFKbME1INBzLufAOsdyi4HXwfDXL5EgjYwgvcQ63Oq3ed9oaIGDL7zOfJuwxIsHMIRGQxobBNu0ebWf+HsHsovENSFv2ZMnsVXN0kr5P06RpwghA+o24THEGwfNDY2eBe4tucypReKqypY50po33lYOBKGJmUZCbVzvPnLv+SFIBHFBJjF7SQVM6i+ExM7T9R8mLhcb9cPexIydZhp8Bqcd5mCZEvxdjpeG5VkQENdjF9dPuyxFvn6xTddol2tAaMJf2uFoJWi+3vhrYYARPeuyVw7t2WSMLgYtZ+ME3OGlUMk9b5xvPamwP+1dUfhttw0JnPkafMjzXhI+ce6uOTjfiwu6OPBo0eQTNrzjWcmdHwuyWGgKujk3hQ3K4mVjHQIw8XTQIrw02T0gIHJ1Tp6V2r332l2NAMsYY+JdUsZXgKKWybjICy\/PLslD2Q4V4antS6wpvN+2dTiTr0lIFeE55CHv4+0RDqLuzZMY3vBuLnNkMHeVKKAlNl5eUf2IK6AR2gWfmOJYh7dEjivRt32qZMZF+aVjbg5RnjMvt7F099JWNWwXFGU\/Ks87Qyw3F\/PYjrds4f4SY9tNTbBhISTaYITTnQ82Q+43u70FHUfmUrvbCq4sWqUQXip7T9Qd5I7E+VZnmHzOA0UT5OQAqLbUpoLXLupUzhTe9N99s8I+DC2jH6srm7KvGLo8yRH\/aLKj6ofv\/odoYsmBtaOzgXyndcvHZ6LK1e2bjC5k3VqcWJujv\/dwFyyjKxQiLKgOH350FU\/Ny61knI9AXY1qLqfai\/pXCrazXuBFK47mPfvIEZmLOd7MkqsYfgAmOCrzWRVQidnAoBaHRVygNogHwQn64SJPAe6AjBpGYuVhBa+ANGqynnNpEQC+kj+MY5o7zrZLtzT+EdZ+fZvMwC\/hYCiBy0X3TNrGgUJlh0AgbJ8W0PYbJAbqfwl19DLk7Q87I8yeUrO6OXjHuS9Rf67QNILrJubb5+E55S\/Kj7JoY99qBRUZyz1J9rwm\/wcMtCTBKJuEfX8EtvigtfmmV5RPL3HkLSRGsOj+MYy2zpl+yh\/M9tKHzhoQjviWTeugdDhJWkUJm9EFJk0ekPjsV4NsnRZcjg8fiKhGf8myHeRYpWhN+LsymSEMDlV7dliFGCqk0rCnVWiXBz4gkprVXxJymhK4Shm\/6ru\/lTmb8\/M9Pp0BMggTHS27MdKcYs9zy0Sa\/bIxcCruPN+tScSSfmg311KLV2Dbym5pqRW41ZTBDhkC7wN6bLCXgJmpWS1a1eH4GyUZstfs15g5oUXWYMrA82LI7Cstt9\/tsiiJZfh74M+wyuzBIBMizM6aYtMtXTxDjkJ9ouxBI+ApGZVRNzL5jCvUMvo3mfP3haWwQGqpB1Kagg4D6A72iEgPGJ6uCu6FqdczKDv7Ady3V7enhfNKhr8bDibk7\/iLslpf8OIZ7sHPbHy2oU7qSoTvTPg966D6F0y9xRRkx\/mD2Zo9aSG112R4TsXmTOxSDgxXEVBcDygIx1i8ufsT+eUDPb6ONbgy7JlKBC60Mt0Ke634CAVPJZpoiOb4PYw0aUpqBlDuSBNqhnmGaSFKAFJV88yVrs452IM8Ef0uzm\/TEOrvx8PU7YWtOBsFWCCQVFvNB5RUq7xaX+VRWQyDq3l9RmOepP0Q\/QqefsHGXU2DGnU1xvq6lDeUNSI31zfbpUJ0eHMqNp2gPFBA2CU5JQNevLc9hQLVDBXNSVH8c+MeziCuJiR70aa7\/duH8GGihxFO1iw8f4nibs6P7ALSV1ZuuXE6BuM39WIAiPhX2G0d0aCkQtSFwgYtG8oRWJ46tckCcxQt3GFjWvilE6DVfJ+UGe0WXoQ25AS0cOCV1UI2o0OpPnZDL2uUEtwFMWLgdTjXgNV9D2Yt+juC355x+1I+IsEvaK71iJtgaWDVBjLjcIcv53Ryztg3\/C\/Xfl\/Kj0U0BBTsoTEiG5YQF5yJQx3pCamoBA==","iv":"f38f4725a7803ac8101a513355727934","s":"7e6bd6bf00864b66"}
Share your thoughts. Click here