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Commerce

Viceroy Hotels installs next chief executive

December 12, 2025

Mr. Azarbarzin brings more than four decades of experience across luxury and lifestyle hospitality, with previous tenures at Highgate, SH Hotels & Resorts and sbe Hotel Group. Image credit: Viceroy Hotels & Resorts Mr. Azarbarzin brings more than four decades of experience across luxury and lifestyle hospitality, with previous tenures at Highgate, SH Hotels & Resorts and sbe Hotel Group. Image credit: Viceroy Hotels & Resorts

 

By Amirah Keaton for Luxury Daily News Service

Luxury hospitality group Viceroy Hotels & Resorts is appointing hospitality veteran Arash Azarbarzin as chief executive officer.

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  1. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
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  4. Assouline, De Beers Group announce book launch
  5. Lancome to secure spokeswoman Julia Roberts for $50M
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