Lexus brings awareness to the dangers of distracted driving
April 7, 2021
The “Driving Disrupted” film campaign, released on April 6 or 4/6, demonstrates what happens when drivers can no longer see the road for 4.6 seconds.
Participants got behind the wheel of a Lexus NX on a closed course, under the assumption they were taking the Lexus NX SUV for a routine test drive.
What they did not know was that they were driving a specially modified Lexus NX 4.6 model, equipped with electrochromic technology that could instantaneously turn the windshield and windows from transparent to opaque.
While navigating the course, drivers’ views were completely and unexpectedly obscured for 4.6 seconds. The film captures drivers’ reactions and how, what seems like a quick distraction, completely affected their ability to drive.
Many veered off the course, hitting cones as well as styrofoam cutouts of bikers and pedestrians.
Moments after the destruction, one driver said, “That was the most terrifying experience.”
When Lexus revealed that the amount of time their views were obstructed was the same amount of time spent looking at a text message, one driver exclaimed, “I won’t be touching my phone — I’ll throw it in the glove compartment.”
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