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Jan. 18, 2026
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Apparel and accessories

Viral moments, values help brands stand out at fashion weeks

January 30, 2020

Dior's spring/summer 2020 show. Image credit: Dior

 

By Sarah Jones

Influencers, celebrities and owned media channels are powerful promotional tools during fashion weeks, with these placements generating a greater portion of impact value for brands than their share of voice.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Fendi launches Lunar New Year pop-up in Shanghai
  3. CEOs link sustainability initiatives to business value growth: Bain
  4. The hidden cost of retail bankruptcy for luxury consumers and brands
  5. Dior introduces actor Josh O’Connor as newest ambassador
  6. Louis Vuitton marks monogram anniversary with NYC pop-up
  7. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  8. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
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