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Feb. 19, 2020
  1. Day's wrap: Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada
  2. Register now: Women in Luxury conference New York April 15
  3. Best speaker lineup ever for Women in Luxury conference New York April 15
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Jaguar Land Rover’s Project Vector vehicle is nod to future of urban mobility
  6. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  7. Ferragamo taps creative style icons for new Viva shoe campaign
  8. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  9. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  10. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
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Apparel and accessories

Viral moments, values help brands stand out at fashion weeks

January 30, 2020

Dior's spring/summer 2020 show. Image credit: Dior

 

By Sarah Jones

Influencers, celebrities and owned media channels are powerful promotional tools during fashion weeks, with these placements generating a greater portion of impact value for brands than their share of voice.

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  1. Day's wrap: Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada
  2. Register now: Women in Luxury conference New York April 15
  3. Best speaker lineup ever for Women in Luxury conference New York April 15
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Jaguar Land Rover’s Project Vector vehicle is nod to future of urban mobility
  6. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  7. Ferragamo taps creative style icons for new Viva shoe campaign
  8. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  9. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  10. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
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