Luxury Daily
World’s leading luxury business publication
March 28, 2020
  1. Goodwood, Ralph Lauren, Gucci, Geneva Watch Days, Bottega Veneta and Bulgari
  2. Luxury business, while resilient, likely to contract $66B to $77B in 2020
  3. Day's wrap: LVMH, Bulgari, Net-A-Porter, Zegna and Bain
  4. Luxury hotels may have the upper hand when travel returns
  5. LVMH expects first-quarter revenue to drop 10-20pc over COVID-19 measures
  6. Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open
  7. Price premium, unclear communications are key barriers for sustainable brands
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. Segmenting millennials allows for more appropriate marketing strategies
  10. TAG Heuer, Jaguar post fastest site-loading times in Q1
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Apparel and accessories

Viral moments, values help brands stand out at fashion weeks

January 30, 2020

Dior's spring/summer 2020 show. Image credit: Dior

 

By Sarah Jones

Influencers, celebrities and owned media channels are powerful promotional tools during fashion weeks, with these placements generating a greater portion of impact value for brands than their share of voice.

To read the entire article, please subscribe or
 
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  1. Goodwood, Ralph Lauren, Gucci, Geneva Watch Days, Bottega Veneta and Bulgari
  2. Luxury business, while resilient, likely to contract $66B to $77B in 2020
  3. Day's wrap: LVMH, Bulgari, Net-A-Porter, Zegna and Bain
  4. Luxury hotels may have the upper hand when travel returns
  5. LVMH expects first-quarter revenue to drop 10-20pc over COVID-19 measures
  6. Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open
  7. Price premium, unclear communications are key barriers for sustainable brands
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. Segmenting millennials allows for more appropriate marketing strategies
  10. TAG Heuer, Jaguar post fastest site-loading times in Q1
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