Apparel and accessories
January 30, 2020
Dior's spring/summer 2020 show. Image credit: Dior
By Sarah Jones
Influencers, celebrities and owned media channels are powerful promotional tools during fashion weeks, with these placements generating a greater portion of impact value for brands than their share of voice.
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","iv":"6a339bd44c036e9edc847e3219bf08e4","s":"2c127b4bab539182"}
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