Apparel and accessories
January 30, 2020
Dior's spring/summer 2020 show. Image credit: Dior
By Sarah Jones
Influencers, celebrities and owned media channels are powerful promotional tools during fashion weeks, with these placements generating a greater portion of impact value for brands than their share of voice.
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93ScZqLPjP7DOo9ZcfsfXlpuREjnpSSZu1Nom6wBMKpjZ2+\/ww6pZVfQmqtSz6o6+D9zuOntWurqXQcZGKj0uQ034M4aCdTl+7lxvBGzztmjEfRVGuqSsIlSOn\/vvxjJ\/oLlSCCyVkI\/V\/lTV59BycCRJczoA+4Mo6KGGcycM9A6RwvTmbq973LOD+2jBacKfSd1McW5FGxFdvE6KVHtFSvG9zuOFtDjhjvagVKQYrI4Z7mGD+pPzR6y736HsY5C3lmFajM4woq\/UXlgHnwtCp5tyjlUzNvZAQGEmR8+wBwQa\/6hfrbxuduHDlaGsOhTNqaEMVVh6KTkz+MNjdVJT\/fDYCBlaiGBIT0famkWP86ISPDo7xLpeEbRVhaLaHjagi905KM3Lsz6lsQ\/3axySGJK2VOOZiXKobIhR5Cs88jQklZf3Ugaaj6Og6OkDQnNmqYwHybHwZZxSwGXEK7o8KeU\/2nm01qPxsmIf+6CZ8YyRTaiowCZv1Omn9eWJdLQJm82P2JnALWlqOiXg90jXfgEcGdkoPmjKE3ypqmgS7Sca2TpRlttPRtg2699viN+eGbX9rDZult9n\/ZU9axN289eMP0ThXXYbKCWga2\/aI57L45pTQb1Cczkp0NM0t3+iWd1NkIlSriyGLzt26cnfjrlpm3n9eaf0ER8SvAL1qF9icdNk42FqahTdndjmRuxHfvjtSgbwDDENMbB51g+Gnb5Gm2Ojwq3NvGzPhgbHbZ+LeK9\/y3QtddubYOkTkamZHhvAjLhQaAxXI\/qOufLikSPBGr7YctmQ9f4087C0Op7lBYRu\/nZTRes5lTqMp89XStcPp52LZMsmy5GIqrHToDZFoX9Zo5+LPmaNBQDolQZXlhgZ7amSo72NrvxVm8+5sWEYq46PofbQiGFdrIC1C6JqIpiyMSCrkAGXHDt3rs8byn9H7DU+3jVtnBdriaxMFzMwSic9HrjFMkQL31lkLY1PilJ\/OWWo7H2vFEd9\/ct0RpS+NMf24DSNhPIxpzcRkbxDVK8Igl4HMBqhYCRjl5zkYnCNVH61GDi2Z2B4hk06YQ5QKDZPgpXo9gKj5CWKaX+u1xbAz7KOtVi46iNqalbvlZKXM61XNyNp2CWZtRBZv0COsx5FBsBxXemgGVyeW4yGm1kogKpbtC5Gcy\/h0NT11vUabOfZQ41LE5LmDLn\/WUP0zUbiNLW6KYhQ7JLBPCucO\/uUzsoKDCbcVgdES2lBF1HRg+DsNd6CA+rX9io5CxScvxewzhW6Gdo\/OKsqKxMUWdaHkoKede8hJPDgVV72gsdvqtwAuXWvKKS\/40KrB37y+tL1mtYC\/b92bdHzLRs75QHSwtkQyR0bxHgtdWvPjlqESYSbPGE8XnVhQRtFGWK1cKgOEkXvsUI0FiBjGm3cprmvkF9JXWRBuJHLhO4wzVQAhiBa9xvjJu1zr1SHztMY2gkFZVYSJZ8uHpbe+dBC5IGAeausgD1zQX66MY5nh5bvwwSnZi2PUCIkhCHhWnW5bZlq4MH0uQ6NF+j4x1AUAJBHKlH5Ex3Mw+r0l2C2Uje1uG+fizuu5RLPqSTW7rIqFGOHfan9uh8oAuLZwcyX1fDZbQdL83RWMoD3waIHdabD1ibpCvPWhS+awwmgApEGYv6wt6FchQ75Pb9VrpvPfjGQy1X10lWPCY73+rYhOwcxsiAAA\/K0ZZa+ssICUatUCee4s2Mrhyizv1UkqWwVysnpaL56wbW8y3e9esWHLJjUAmsspmC6onO8s0WZMJMbOqPkdSI\/ImUHadt+FUgSCstWuFRgyuwijdAqAvRESG9HHTJgFpmm4vQxhdNLKeP7NdSLRvCMQw04ZXWh8Dv+9oXgSnHKKqzjKn9Cly1DXtm5qVXY8f9htnLHmxPGVb4+FSTiwWjgoyUk46tKkFESXnPI7yE+QQmmYzw1dJcgDgUTYbqBJM7UAIvcokgiMVS8XsIwPXWZbxsBa7C2b0\/x3S98s6bZqHhsY6R8\/xvf9R98e2OoWQlZCz1zWk83Gw1AUlfWJQQKGGGgaFzcnsLju95t\/0\/7ZfrQXy18Sk4gjMLiRgPKCkjptK2neJ+INDerRJPmzrwFFJCWQqw8QXCnkhud9CFx8Z\/Q68G9JHxCr63sxeXtrNPxEZSxWnMGAYRRhO2dcot8lIjjQP38nJq3ty2LBIgUOQiz+LvltDnAqfogaTvdWEWw2DKOMeIKEOiSQOb2YL49NF+f8WZDMdRViSfGSBDxQZxrfqcRxfTVdhC3fB9A8aGeqI0x3FTuGAu0So8Wy8696kdz7e\/g7u9JVj49LXJ+Wu7cfvVpvcL70wMCcerpZnF0B\/+iHF6iOMZj4XiHsXr2ymtY+iyjP1D2B4ynWN\/6rr\/UrvFsAOOdif+g9wrtLHj7Qi2yKabYnDCllrJgJTJdIpq0Iy\/Iq54j2BibWYHTkwvniXrXdbkRUjkI\/hejNuixuI610xAelBVOmQbSHxMLl70+UnQPzuV3xN7KN5ffptt2pBeU6BsnRuCkWrZv+hP0nW0GrMHds\/sj1Vvcjs6RNzV3XcAQUGHsZFwsRuTeoAYJiTeEalIug8wCD\/KkYWLguDyDXfcj6X1zCJcLJjLPgeMzkyCkpkZy2JZg7JnwBUGoZ1zSw0ABQfvmW1Vajp0VqLXH17aG6n9eeRM2XJwtfgmQ39r50W2EPUZc6iSdMycBCmFHAcwOv\/DaeO6UeGO2fG6JzeI7ZmadmB30PGQzofyVKIFCQeLVwGnAznx06yKA\/87vM13lhnkAytIY1WfYfTvbGiL4Rg7faTJv3kLynppaKstLXjOOyiFyC\/RnXFByR2BJYac\/UxvpVuuvOXcq1ScRxGSnXw+6PhuKn5m5ipM9h5t7nhwNtzkmMNkULX9u6r4U4xLo0hXoDvfxOIeJ5jR\/Ne\/7MOk3xZ25oZcdzY5+z5nwwB05rlzFV+xBllHjmZTg+LdgbeTP+l\/Zc4fDapwpQV5GqNaysnDhchrKry2a4tdG0+Uo1IDHfUYfMOvw9qYXsaDMydqknBpoOve5TdC+ltn+ZLw6gbG8IFDfGSmdpwrjUjDff8dAiKZJuGsYgfxOBMUe8JN0xgfrbwLWt4C\/eZTupuLvsYzeFOodpv2JQbbQCPCf+sbLHv389tMj9sjbAnmNjcA+668EybqlvlTUFrNyFMBVrZorPtopyCKsQyUdDC4UCTDRFqJAx3C3jslkjn1mCb7BwKOF95b+yo\/dK4lCdQDAHekIDPvBVeUkVNkUUm1bAWHbH2HqD4W3a09AOr1CHF7C+9UAY95IVYcOREGs\/\/yGTnZhHqyzgtmy3gF1I7IDn7Ine7AF65ANm2N40T2nJPFK2OQTwQMIy8Qx3enKPYWxgrKEHJ\/sEiIZsk\/2D6rcgHOG7JciefOVggPyhxTH29qfi4xBqkgVVXZaBmra76ohiwLhiJ3rTvmdViGW6t98P8YoKpkwDuKlvdY9wCU\/+SzuNhPxo+eWCdx7TgzjoI+cBNFFhgZWm4lmjCUIHh8TNtEc+upkeMX0I1cr+HLL4taRUdFfV1ezZk\/cIzoa9fvem5PBKEg4xdxOSBHG4JqyLSeBUYFuBwVstKn1qVQuHKIfTmH3kbD0upWujt2lgrJmOH+LwVTt7lQXTrA3S\/9qtqUFHAZMAJGK8YHTALhU6FCp3etqD6G8nMw7WUr5jV5mJGroRdFv5p4GUd5YV9fXk7xTxcey7upo+fA3pzdJAlGbR9o5OdQXOPtf7keLZwhjVGZli2yyBnqiOTUJvaPzLqR7uV6766imCh0uX\/BVGm46qV3ajfYbc34mlAnIYGQxWKLwwa72AY3WzoxZONHKQ3Mp3xSiamOdoTcCnmPMtOkw7HxwcqGXzvOaVCeckJktJJwWYQvQjDPgKAUMi0LL1rxtNZEYx+qhMgl5l4wxjexDQ+2SQfynibRO8U1x0oDRH5KrfexUkKweydoqIIIKV15kjL38vYMAiaaciIPg6Q2IQOr4PQuqtUs25UpB3S7bvTtJ6NJQLTVRC4qGv3dcsVfixW0Zb6CoY9HX0Hh6WXG4XuwSbntqYkDTOIoWsQ2BvC58WrX25G\/j\/VXNJLWL20yoQ+Ml5hlSN3B1eItN4bi+SZBnRUqy+CNKmxIBjytAzm9Zal8T8mRUNfMZkcI2zq7ouNiIWWwZhhHlBRzRz1do6jPwKINlECyilp9swzi7ckgmPTfLS6TASFZycrfsC5uweWtFBaf2T78KBc6NhrWAkMjsBk\/Q6yAxO\/UFLMbGMSEI97Gnm3\/Gz58bdTy75qQwg16U372cvVV2FtSwQIQljJR66hLzs\/emRiSDH0p4kqhzVax099u7tCRYFcUq6XLMUkU+BoxZmn9rNJCZf9jNB9+Rym\/4aeWcT6oZoBEsscTDVLBqxfYrDWiAGGoVdKbTdJYtZju6BTSB0vd2P5JAQMKEh04a+Afz8AkwKGlOvQMsVwlNTgzPT8xV7pBlsyJPyjjFqk4VBKFXCUIjLKO5SRbov+fdvune1hH4KW7ZDhDi1vMXGWcycoNU8Mhmpe2QPzyEPWOPnlQwdCJgDl2k7gOErBVvx8oX3s6qQ3oehZ5Ct6p9fZuKOWGoX7l05ATxD4bglmTtXer5vl0x7k4s96TAunNouho3ob7PsaOm6Ic+UFuSWZN5902xsEhGUcllTwUAD+iAhjAyMQ99V12eWjd2t\/DkW0P7RrRlY6bXVn7Z7uMxMhdziQyTgiA4RHSzhEROdjb3o5MOWNu12xlD9SNRNH5D+gTM4pKn7rSS9bNX\/kbjC9bauFaarx4KIWZ3+e62yaQRTBi10k++pnVNl9F4HJ7ZBL5n\/MvNzLuIganngZPBYhm3vndqXeMK7RGDui3n3ngBDE5ek7NwP2i0zN7aNKcGV4RpFMFSlwlRlzaHZTk\/VDFooJ1MM5Gh0mSPaWyfErJ2aG0red7HZZg3JFdNXdcS+HM7qqi2T1Mk1IRseESi4qPYKxFQRzFOWK3joRv7FXV7xH0Jp8VusJXTTJ6Uok\/FcTTodhiyJ\/ejBtRA+q3+7HW+ZbcAmxuwnQGgQWwBf\/HTSj\/dNQniSIMo+xPJFCtVKSoSCb3zUY+RwRNOb3w5w3FR+yCqzsL0NP3MSlSh6dI45NC+QuF+IQRmIT5JHaNeOs\/SUXUA0eFS+Gb56P6nEbc6PHr\/YDMrUxr9RItMKV7wr+6W8DcZbaGYrhQsFcSJY33A2+Wc84mFjxqB6nEZFusrP\/FshNB\/qpuvkJjYT\/D9zJWLW8mTrc7284UAX9s5qaeNuusf+sXDwd+L2hQTllfDMHvfOHI7ZRQbq+WxdJ2sNWPMJIKGKOtSlKFjgQgu65T3KkAgN5XHijrnQCSnJ5m9KfYUEm4umlhUhUTP8XRtXP7Z8RtUb\/\/92RtmlHNFrjkX315rVQ5ApJHwQjdmI96MiHty+zBeBPHZkdRion8Zjg8QK0ml4sWknnJX\/Gu8vdsyGjKtiOW7c+00u9qUuHVtmmzagkWi5vxafVEGIpfJr55JCOFJ9HiKFHeNgu28CYaGR0ZPHWZS5ToxEO77+2JZwJ13DQysyLtZ7qifg3BZOVa+zqYk\/vZjBPtiKS+vbag7rA2EZtoHLVqvm6vv5oLOlZ9arp7Zjxqwz5lWLydzbBlEvLreNw5vRK2iizgX45PlkZEGqqLhhznKYYSteqAZbBf7fmXZoAFsHQbL5wbbBeCviXl4+1ymWqXJ7r\/oxaAAKhd0xxIl1EYLo862s3SrTV6J+6u18G8S2pmAUOyjLpurXB5P8xb0tcn9bVSItBELW0Bmw3Ffgiyc0X0vNDMeQQzy4Yhf9keqV2bIt8t8+13QHtuaX\/id2jivyYwdOOunaUwNXfG\/emHefqXmUIlxGFPSAJgbsI6Z39iuMd5Z6oOPW\/FLqYb153qAT9PEcRc3fNL0Ev7WvQSXP09RCa8BYwvdgYSalKSr6\/iMdkCE24Vrq23Ks7TOsoz1qZ66wyX24Obk79\/4QsVc1X01H\/\/vFaZ9nkjR+kf3Qs33Qupa0ZE6nz+DokP6cHsHWbnsQIJmvhVcPQxqIM0xCbei1NWEJsglaByX2rrDMK","iv":"a1a7596ab85a01ec056e359ad8c27305","s":"e9135623ea8bbbd2"}
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