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VisitBritain targets Gen Y travelers via social media app

March 2, 2011

 

By Elizabeth Zelesny

VisitBritain targets Gen Y affluent travelers via Facebook contestWith the royal wedding just a couple of months away, as well as the 2012 London Olympics, Britain’s marketing organization VisitBritain is targeting young, digitally aligned travelers just in time via a Facebook application and contest.

“Unite the invite” is an application on Facebook that invites Generation Y consumers to interact with fellow travelers around the world. Users can register for the app at http://apps.facebook.com/unitetheinvite.

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