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W magazine entices social sharing through anniversary campaign

October 9, 2012

 

By Tricia Carr

Condé Nast’s W magazine is encouraging social sharing of its 40th-anniversary covers through the Thunderclap platform that allows users to schedule a post on their personal social media pages to go live at the same moment.

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MOST POPULAR
  1. Jewelry's investment option status outshines classic cars
  2. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  3. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  4. Thomas Pink answers most-popular query on Google
  5. Matchesfashion's app adds shoppable, curated daily chatbot-style program
  6. Luxury Women to Watch 2018
  7. Vacheron Constantin begins vintage-theme Instagram feed
  8. Britain’s Newby vies for US hospitality, retail partners for its luxury teas
  9. Sephora, Net-A-Porter, Nordstrom ranked as leaders in personalization innovations
  10. Stephanie Watine Arnault - Luxury Woman to Watch 2018
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