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W magazine entices social sharing through anniversary campaign

October 9, 2012

 

By Tricia Carr

Condé Nast’s W magazine is encouraging social sharing of its 40th-anniversary covers through the Thunderclap platform that allows users to schedule a post on their personal social media pages to go live at the same moment.

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  1. Michael Kors' Jimmy Choo acquisition could signal first US luxury conglomerate
  2. Affluent consumers want less branding, more personalization: Sabre
  3. Alexander Wang’s latest collection is only available through texting
  4. Top 10 luxury brand social videos of Q2 2017
  5. Youthquake: Off the scale
  6. Tiffany scrawls handwritten “I love yous” on Instagram
  7. Gucci goes retro-futuristic for fall/winter 2017
  8. Mercedes ranks as the top engaging brand on social: Origami Logic
  9. Bentley, Jimmy Choo, Guo Pei, Armani, Farfetch, Tiffany and Gucci - Live news
  10. Farfetch adds 1stDibs’ CEO to board of directors
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