• Email
  • Print
  • Reprints


Shangri-La sparks user engagement via Instagram contest

October 9, 2012


Hotel company Shangri-La is looking to increase user engagement with an Instagram contest called Loving the Moment that allows consumers to vote for their favorite image.

The Instagram contest lets consumers interact with the brand on their own terms while not alienating them. Other luxury hotel brands are using Instagram to portray brand image.

To read the entire article, please subscribe or sign in