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Media/publishing

Wall Street Journal parent rebrands sponsored content division

February 12, 2019

WSJ Custom Studios campaign for NetJets. Image credit: WSJ Custom Studios

 

By Staff reports

Dow Jones' brand marketing division WSJ Custom Studios is marking a move towards more data-driven services with a rebrand.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. LVMH announces 2022 Prize finalists
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Kering, in transparency move, goes for 100pc traceable organic cotton
  5. Chloé fetes iconic anniversary collection via video series
  6. Bentley limits bespoke SUV production for added exclusivity
  7. Mark Cross continues comeback with retail, resale launches
  8. Black Tomato invites travelers to star in favorite stories
  9. Mercedes introduces electric bike collection
  10. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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