Watches and jewelry
September 23, 2019
Digital marketing is important for reaching today's watch buyer. Image credit: Ulysse Nardin
By Sarah Jones
NEW YORK – Wearing a watch today is less about functionality and more about fashion and buying into a brand, enabling houses to differentiate themselves through marketing that centers on their unique history.
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","iv":"10ab7fa9fdbdcbdcc61d2d761c0e46fa","s":"aaea7ed5973c4748"}
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