Multichannel
November 16, 2010
By Rachel Lamb
Waterford Crystal is raising brand awareness among a younger demographic by designing three custom-made trophies that fans of the People’s Choice Awards can vote for online.
{"ct":"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","iv":"521cf584395e699802b79371833e1029","s":"be76257990409b6c"}
Share your thoughts. Click here