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Mobile

93pc of in-store app users make purchase in physical location: study

May 4, 2012

 

By Tricia Carr

NEW YORK – Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at the Mcommerce Summit: State of Mobile Commerce 2012 conference.

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  1. Lexus chooses social media sharing for December to Remember campaign
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  4. Moschino allows consumers to shop the runway during live-stream
  5. Belmond partners with fashion designer Thebe Magugu
  6. Rolex Awards welcomes 50th laureate class
  7. Michael Kors launches WeChat platform to enhance shopping experience in Asia
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  9. Tod’s taps Xiao Zhan as newest brand ambassador
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