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Mobile

93pc of in-store app users make purchase in physical location: study

May 4, 2012

 

By Tricia Carr

NEW YORK – Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at the Mcommerce Summit: State of Mobile Commerce 2012 conference.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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