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Mobile

93pc of in-store app users make purchase in physical location: study

May 4, 2012

 

By Tricia Carr

NEW YORK – Smartphone users are more likely to make a purchase in-store while simultaneously using their device to seek more information, according to a Wave Collapse executive at the Mcommerce Summit: State of Mobile Commerce 2012 conference.

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  1. Hermès unveils new leather workshop in Gironde, France
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  3. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. The 1916 Company sets up shop on Manhattan Beach
  8. Cartier, The King’s Foundation create fellowship for fine watchmakers
  9. Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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