Research
June 14, 2024
Millennials are once again challenging the status quo. Image credit: Worth Media Group
By Zach James
Boston Consulting Group (BCG) is revealing younger consumer’s luxury preferences.
{"ct":"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","iv":"6ddb46f8582209237a31dfcf61ea6e3a","s":"60d3bfc7a03fb5e5"}
Share your thoughts. Click here