Research
June 14, 2024
Millennials are once again challenging the status quo. Image credit: Worth Media Group
By Zach James
Boston Consulting Group (BCG) is revealing younger consumer’s luxury preferences.
{"ct":"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","iv":"a62a9e82395473fa76ba104b895a034f","s":"d738a382bf6d6544"}
Share your thoughts. Click here