July 22, 2021
A Luxury Daily webcast in association with Luxury Portfolio International
Color plays a key role in making home-purchasing decisions. The emotional pull of a pastel, bright or dark shade and tint can make or break a deal for potential buyers.
Not surprisingly, homeowners express their personality through choice of color, paint and wallpaper. That said, neutrals are often recommended to maximize the potential of showings to prospects and display of listings online and in print – but not all homeowners are willing to undertake a wholesale color makeover for their properties. Also, trendiness can be a double-edged sword.
In this webcast Wednesday, Aug. 11 at 11 a.m. to noon ET (New York time), panelists will discuss:
The role of color in today’s pandemic-driven lifestyle
How color influences home-buying decisions
Ideal approaches to the choice of color, paint and wallpaper for houses and apartments
Eco-friendly paint and wallpaper: Is there consumer demand?
The art of layering and the 60-30-10 rule
Color by room, interiors and exterior
Impact of lighting on color palette
How brokers and agents should advise potential home-sellers regarding color for effectiveness of listings online, in print and in-person
Julia Buckingham, founder/principal, Julia Buckingham Interiors
International brand ambassador, Farrow & Ball
In conversation with Mickey Alam Khan, editor in chief, Luxury Daily
Attendees will receive a copy of the recording of this webcast