Internet
March 22, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"614050e482d2d8d9e592a030d4bd887c","s":"90f9baf63b9ecaeb"}
Share your thoughts. Click here