Internet
April 8, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"2774e8865ab787d53cab5da7c1a0e014","s":"ef4e4d3e875179c4"}
Share your thoughts. Click here