Internet
April 1, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"aab73088b94ddc5b5f62ed68473e75a3","s":"a18ceab207611746"}
Share your thoughts. Click here