Internet
April 2, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"6b1f393fe97efb2ac1b15ebd53e7e806","s":"ae16a1178df3a02a"}
Share your thoughts. Click here