Internet
April 4, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"b41edb4ce771ca58305816e873dbf906","s":"2c575c54a8262e30"}
Share your thoughts. Click here