Internet
April 4, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"460155c90c999e77aa0e2567da3a783d","s":"15c3c56e40ae23fa"}
Share your thoughts. Click here