Internet
April 10, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"5V3pUmEEtQem77TeFgg\/mBebGnPjcItP8jeb\/J4svdGVrfR\/IiTd1dWETjPhIBPW4yCbIDbNA\/kL1wZqJpjkyxaSc1Ff2kPeITVYSi215mcC4JENHzHhJ3HDzQcO2495CFlOf83NJK\/5u7BGx8a4u4XBWL2mrtTHWeq\/La0dq+MmRzj3Ln4A1VKqLO2RKmJZSOen5JFKnehbeLvVy945+rpu+nb+hikNP+Sw+wR3\/B8fWOIjnJik88q6UND+DFzJD\/AbpOJMcMgdcZC3fr9fxfgj2cRJ1n2wTFI2isyKEl\/o\/DbFYXTsaYzRjmxngUWeje93x47oNHU3B6OmW\/ALIPTglewamYPiles2EQ6OswpPJ+KdzDnJ2LBiS7uV8GZA4HbjsAK7RtH48R2dbOBoXpn4BwfNlmFKVMANUOJN1SUs3pOSbUVioxve+nOBi9q2nxS4wcyv90BBNwCv8An5jjvGKTn5zNqAOkXi94wGwDLC34oOvh9SZYb5Wj5aNcxE+ASRm+pppGtnBighO6Ve9SAsby+9g93RKN9lcmlpfQL1y\/zN4dWXKmooo3ymCS3K78Genaav93mh+bRE22Mk7nCVe8T8OQMtiKCIZ5wuJDDN\/UxaklDTpaY+FxQBdhsPLnRb9M3ukSHLqCzKDNuFVqnjTZlqpTQKn2iXQIiPwEUdNkdpeEgDWkcw5C++9WcQeDLosrHFe1h5NtnVj5KCfACLm5deslZQFpUrLJIK8lIgNSFCVNSNePEtsyToBlg1offWcfKLZCv3mQNLww70NQmrpDFgG+ShedjtPPPuIN7rLzPZCb42lPIC2a8sJgvkVYAHkZn9i8WLTL1PdhZQ8+vjA3Ri1xmBOp8ZpLp4chs9\/68Mqv3xjchoBKtL8poesTRCx+RpUxGMxCHCXKaKi\/LBCv52e8AW7L2K+rbEiLzvfwwU1LTYVlSk3LLHX\/eCJNKLO6Z6FbKuGGuC3kwwbeTVmS\/iZEhYAZ5eX\/rBnhk19BBvFBgAD3hSzoAThl1Azw4l\/594hvhjqO8KZ3rDAStooa7WCqzMQD2Lr4GjEupAZ8W9gDaQTjzNp8SrHO5pb1X0xpIqAfAbsZJqBy6dhzm9SdDIvm7KnCI0dakA6++6dB9vXCLG1+I\/IDeCp+A7CVJEjCOe50DQCZupurrpyvaft2ZGywZ+VoBhkClnkKLWENWTVJJOUKeKswqwUYoO1RihQMtLVJ2l\/5jh9vka2sAdqmUziiB\/IFMBEBx0Jdxg6kf7JCcwInioiMgBZ08jMZof2vXIeLGQzQrSSbozvZlkfn34e6jzmVQg768wtMMN9wIFfPgpRjSb+FQeEpdL0\/1xtr+O5uLmCPyGrqCZq8for3YErxU5wxnrsB1l7k8Cfqc93ZtmnAmsaxRdu0+\/fm0zZ43r2rl63swuPjbtAfGCpMic8YKtVtmeFybiVQSKA5g4HK7RwsLbqML29YSlfnRADPK28sFi6btBa+5owuM\/YQ37T3trCt8XpKCl4dsGpXHq0TD170pci8OgSJSROdClKueFNGz7RAoXoNzqReqWsly+OCiIFYbuJvxPqgPY4\/XZuGBJHN2x6J9TmZL2Q0ntD9fnXTvd6bXsKRDy3CPy5AhfUwTIHR5JGenWTzQH6EQkH1ieM6InGyInL0mp9eygIMTNpdP1TxJhH5wARBkV94Dx\/RDiKSKU\/NlfsXZmNjYukW9OxDus13nBUOSiQn1SpThw5OxSS5lKNFkEjNCdhXjfFId8tsXV8CShbRiO3QrxiX8yhOOOCAhZcvvRYJggygAZ\/ecgRNE+Q4xmnlQPxc+vlJC9FlkMiVGLsn8jLt7E0koAg94T7gfCTrDhhm7YzWyHLyechl1eZUxfvUfVvck\/L0gHDVUsRY8N0B1MVe0hbPKTFLCNbgDvF3k09s5T7duRiS8UEZoCpR9L1B0IrIeT\/o0h++hLGnsBm16Tlm8pH\/edFL9B7eM2bkgbd9JPc6xyBdds5kMUy8cJVry1R7WQX8xMLN7hx\/ketohk48mtw+7QFBgNXqpBJ2sb6yQcyw81qt6fZ7p\/QRJ5hfVjXn9IF5uUlSnwaMRfoAjTg33lpjiinJDjWdA7lZw1wEspaQQnvN6NjrNOzAq6\/ucFrmCHAWo8lYeVr21fFtXFALHoPPo5QYwgirx44jH8V44vCz4wHb7GHdnz4cfTzB8xGOxdvJmcL8nbH0Qmhyu0Ma5yaskLQjsMWRsIaAogvHHxJZMu4VinjXiCeyt2cA1d61xTxCPaCb3mAVb7Ip14y+a1kXrJp3yfUAQRhJw8td803Hzbj0gzt9csXtNzvOO8X1B7a\/HPQ4C+hjWtiNepMrTEn9qfP6a+KtRLmWt96lyNR8HvuXoqRSQRnI22P0TUzuEDQ1bPYUGg1Wbkqluy24tjfkXArN53Z3BeiiJ8FjoY1neMibNvWAagnawEAsDeyNeKNZ8l9u5anA2eSgkRs4kNon1N\/Qo5dwA5h34lg8Wg2C34B4j+bTKi7p7P9mBPLniu\/TYBhKlu7m+EZz2wSa6f73c9zW03Clvf3yh9t7obYhhjxVUXHkIXAtIfiSz4Gp9XijFf+VPYFBC\/ro29zFN2gGtbSFZ1cyzg9jema3p3NJFzGxJiMHV\/iN42J6oBEvLYdo8YoW0s4PU\/98U7asPtLeTMlMtYQ9ji2J8YwEUXF3NlLIkPYlZacty7vYWdt6+2srcSyXCi6RVqqBFwlvn2JeKgfBeHBlVwC7mp6XAuMemM9ElxWalinZzTviNr+5jzOOeawOupmFKLMAMUViOusUTSGX4W\/GpdEcZBIWJyG7HnRFdsgCz\/XtzmLxV2Zlp7FWNnsmpGjA63ksHUpDrkAwIzznKDI4Bt9TkikObL6cNJK8BGcQTuMMXYcYxlJ1KuP1VNIebFvfYkM57XxN8hYwak+bANCj+lOd\/hUZSsVLh9H4sTZzyUUxlEDtSFeN5q7uEo9U9Tmt7SgSkXg02cgv08+hKODKlQc3rNhoAL9pjiizLjmENS13YQ08yNY66DKftmcYMR0Bb3LIlOu9oRIDHNaaRFASDvBmF8cAv\/KesgihxD87+ApJ9PG3G7Cd1Zrx1xVvq4ug2eVjgdDr1ngAcAStANpJOA7wRTUqB2mvXEQ7nrTnCane+ccZ6kbasvBITCL3O3h\/gUMpNLUb49lf6w8S7aeaHfQzUXJPaUh0GaebmFxSN8ZJZJkaBBJhq8\/JoXG3RYpjxq9wQM2PnLMq0mb55SAOfiLJhN0ULsoq8z+bhD8TgtD1BFS8iJlXno2gdM6uwX6eLCQhcSv+vmOac0AmqwZ2JUg5bfqcMtdjjrKIRRdJnukIMhLZ6SdtG7lY5Aubh5tHbpy6rAyLHYp+ssn4iAQky+0+EMth6irz52cKgrwMRpAaH7AKnZ2Av5Q\/Y+tZp8vEqZNaQFihAj\/mLHXBFGG2lruF0dodbmR9PYn1EMSVrwyn5NtTJ\/ek229qIRz3H\/yHL\/F0wlypOESqv5NPuH3LS5BT0AzZUiJLz+2KPcKH3A\/K03lh8ZXx8NETYoE6ur1cIF0mHwbSE\/8S6v8nQXBE+NKOkxFRzPMncSG3hja0ifXgRRPxsZcPKWWUd8yOX4XaM\/R2Ltmfx7Gynfh\/YX8Y+LMEl73S3LdUA2PmQHd4hR1l9wAsvM1YEceK8VCqrMs7nMUFVSyqUSYmySCU3DIAsts4HqSxKlqnY0BL1UCkcH02JNl5aBTzehTvSiPEyk8AtnuMPRzHIhugR4YEHI1M8nJg+X+8FmLjMOqgRkOKfGaIlzbV\/vE9exKirV35Z3Vw+Z618lhv5g1noHwszYrag\/TPyEGlXMcFm2cZvRyq8Dn5plWuV4knZA\/b8l9C8i1\/gSm88SKHPTweO3tFPYEnRrUsPaKV\/kuYEBlUHOYWBvaemMRVvH7pYq5ywQSsuRJAWNsBUbaC+clHPQS+MIOG9\/BOqiDdXP8X8RLyOSoOJ0qQGN9kWOpkrfui2JonceGOsZeyX9izJN3rxeKjjSPFcm2mREGyyovKLB6nDTjPqfJUyKqa0K8IqSQaXsYL5EpjKnINx4\/myOfuab\/2PxjuZ3WDpPM2aQYGyq7MyhMkN9jNgFOc2Xt42YirENsFullngNWgwiXHlDJ9mXZHcw5Uu8pnT09o0arYLgHJoF58daW5ErbbfI1SbV+4ylvAsXOcXwXnTI1rSSL53uN1Gvf0lr1oJVKEbJ0mBSKVLam3uXVc6FBBOHW0GmsxR\/sa10RLsAXywDgRsmh6ifx1o5g2PUgwqCOG0Gwh377F7\/7o3Gaml8r+sOiMteawP9PWWQyJwYyu42YUlmAK2RguJFOq5q345OFwux49KYvrc+RblHN97W\/\/n37nv4IR\/bXttvx70cBkCt9FWzdeNEfH7YrbDMVyvcHyYyNFyIGvsbQSOW0mW0Hj2BeiJw07bwUeXNhxFwWLGeRh7uuVA9x0q+5FJslDLsB4SrjN8Lnk2Ay8R2PPtWOCzY9SdSBjkeSOvT4S+JzFQgEyYCCzmTCXuCRMJb5BWIjOosV95jMa\/i2uC4BKFM9ItFxgbNgdPOZaSwYC5WJNZ20fRrtOVEqssm+CNgcM95BHAk7RtjKXh4n7MNZjoIpr8xwsNglpmyQsqySCa1jGwmHAxCQeC3Ao7MdEXQ13HdEZ2WuRxBFtpVApuIKFv1TXUozkwQ2gxwyaAet5ySYT5trNyLP0RzNjlunGeNSw\/21YR50tzleKuNziXyN5VCsrJut5pKqPGas1mMNNEXYnM6eomd0PTTi2JKTgUDCbs5fnKlp5p4C45RhIjK0dtzjeRK+7XKmuAVN7fja8TAUNWSdd7JjRgFWpTdJgszJSTmChbnOMSR6iwZWDOt\/pAxFlTreX5+8cExAQUXjYeYYWD0EAixnQZiupBx0KFJG9mBKkR+z7Qu3TqwkvddXoR5NfjR\/LNSEwF6l2hU893eFyS1D\/a1kcn6iq62gGiviLghlQ5r97kUXU3GV1y70kyYjZCxL9EluO9VXBkUcg\/PwHILIoK15Ee7f2Fm9fkO7Qm0lRyIiM9voQZ4N3\/YFx8OQ6Liiqddbmg+whirEg6Slb9Ak0I2UtwZNRsdgoQW2\/DlEV6WujPOcID4xkJxmlfixvieiSd9PVQFCTi3xZOPm4KAewtwKrRLHB6\/Z48evtcSZxMuEQ1Is7N5d212IUsE7JT85ZKHDK0MK7CeaFSS\/\/mGlMlKl7mA10Io2cbCEPqMLmi4D2JaXMcbZUN+z1dspHsjlZ538eqNQSs4oPHftg0=","iv":"1c88135648fec7d83b69fe94e214624f","s":"23bd9ccdb171d33b"}
Share your thoughts. Click here