Internet
April 10, 2013
By Staff reports
Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”
Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.
{"ct":"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","iv":"2c4f32a3adc12e0fe0e193738df07d20","s":"499023a7a90b5368"}
Share your thoughts. Click here