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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique

April 11, 2013

 

By Staff reports

Please click here to register for the free webinar, “Tapping social media without diluting the luxury brand’s mystique”

Luxury brands and retailers have taken to social media like ducks to water, sharing the brand message via announcements, contests and videos. Yet marketers grapple with the twin social issues of ROI and making sure the brand does not lose its luxury aura.

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  1. Porsche builds 'Toy Story'-inspired 911s for charity auction
  2. Dolce & Gabbana reworks Ray-Ban Aviator
  3. Porsche plots ’leaner’ future as full-year sales slide
  4. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  5. Luxury brands are now limited in naming capacity
  6. A new vocabulary for luxury: The nine archetypes defining its future
  7. Bottega Veneta chooses online video to market first fragrance
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
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