Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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WLhqH7Vjdt3OC6It3GyouaXd2KJRJcOvTO9imS8b1PoJ\/w\/X9LY7OBLmVqBMInxzDJuUpPCEj\/URuR1Wfn6XyHxJg4gK0YuV1EzX8fyE+xRjCOLpXCPH+qFin6CQR9fV3hmyRbfX4auPV0061qhZhBE5eZjpoBpu83z3kiQVlbFAozhrU3roSHttU\/ZvzVJ38cN1jcGiWNcT28GonoBjk5vW2FCn7mjjhYs4mvctqlt9YhZ+P2uyacRM4iRG3Bm4zKbew3\/\/81iQEa5o5hH0txXq5pj\/2eosy1bIoumA7zTRxj5w9ks5lYniNpnBbPZzvrezVKph3u2N10rUiFm+QhDwmP5r3LF9SY8pze9a9sRy5FpEaEZvmEcDxM3oQsTkBctArR47qw5lABcqTVpM3ZzamD7Rg2ep2MKZBVB5BmFX9wNIriAKODfHPbgw8id8jzTXFH4O6htM30rM8lyyiRNO0HYqgStvEA7s6BHgen2RyKW4cgGwsn9nNfbQ8DmEGQ1Jh1rng0Bs6zOwviWJuAnrPnIwM1u9QkgOsKvZWVGwlstqvhjusw+BkNpR3F4vVYg6T+FDU3tt2mNSRphHUrCGSPHYgRDcW8FvxJaYXptnkKtfZaqiG424TB2NooMa18pdAD2R1qlZuhvCDEuEd8xaIfMlCMUpnqyt1FdzRIOdhkV\/Ob0refl0a04zHHxTjcMXJ+ar4mUgjSPmKredX2hcnV4xJ8BIATCEI0WnofEgiyVETTTtOnv0fnvV4N4ABgNA2jc+xEUFx8bgoL8kmplmNs4IhXKD6JBrcRCG8leQFi\/b02jNn7oXNOGF16t547Fs1\/2IML\/dfNbR1SjTAGYZfPK\/xITEnAKRWjRUP7IvqN4zBC61+9QChvou3DLTSxW\/oPsosXrsk9rHXyFVgef7dnkK7GUmfSJ3cIjQvBxjPi8k7UFSL0H++WhYiGBV9XV9ZyGlQGrzlPoi64eYQGo8AzcDvgzrnbhz5t\/iSvz6KjJO+X7LWAympvDzRbQa\/E8rqNCFiSDtft92zfvVua8rhpHHBJr+N9azZLXZXwFBicaIHoqs3QZHF6MEZj2b3DAsTLEIGUPxXln9eyKAvJ0Ny8bcD0+hXX3dQxdafrayODjODjMc\/KtkwNsR86Z+c+wGyUam303hBX3VvJYIlseuK9\/ufZhAtEKu+ZY2IQvaXChfCCpEqYUzNV9JmDxnkVe9X\/C8QrUmaLiO7m0jO+VtS66WjTrrnDD\/OC+m63\/coyo+5Ep5xdzcPZA1xqZkmqIWXokHdk06dmtS5VJm\/yjabcRQb370cvYcWYdYpFxedSuSuOXr7RqoU50IBMLU6yYGHZxeaEHcW8yfNTSIdaidG+b8ruSFBIfs2b+HX3d3chJGcblOhjfw79r4w\/UYU8Ga6AMEfncMTwHWBeeCUoITr88Z8uxidCLnodzLyiB1cD7bV\/faxf1Grz+QDDFT7nTvj61pWyqk0D5\/mIXrK8uTDh6g2rGZbbZp4qDFKbOHvvRim2NevdoDjkgfDYKxA71htlTZ0oD4x4sLbIx6cnSKbpenjeOnQdRnPbhFPFeVrbQIScAYcB1LsAeblL7AhdnAk7hNapVW0srfE20lOHHXXRUlBQHpxLtjJSKr35jgiJYK3ZYQOTb7G26fQQQPqDpo\/fOvUVn96LLQRj2NNxN8OrO++VgNlmMq2GmKKyYPYmGRWeg9dGX6xY\/u1OJj\/2hgACkDdsLET9qvgrRBfXk71zw1efpX6v\/Qp8znr11E+p4PJrWOqWL+FqiPkHdgMFyguyave3jw1Gk6VSG89Bc7XAU6jMWWGju1uW0L4Osi2L0tS0RgJ\/IbjQWrBqlb1MG1YbZZmo6NW5oEynEEYTHjZiSzCYiHNtHbgS56GLh+w+fJ+KF2p0D+IQ9ULnZcYM7Co4PMsoXq3zQ1vdQlqL+7\/4MdK9HFrPNwR6AevfdO4swuxnG30HIXtENrKWk7q4oDa206AJOsbaMgn+x9VkJeMgz9C98GI9kvg5R2ps7+MsDSa\/uYEiH7D1+jNTdxm4y2BtFfkThhvJ33n+scfbCUColcr0PWAMebD9Id1dJRsmAIm0DYMD3jWVg7+8sh87cBvkfZwXiHZY8k7r+tNbddCE0U\/NDoZwEOBJ3x4nhGtphc7be+N82tTuegYZEZYdlpblZsQzTaqseOrX+ISFWGQ8YdJWpywh73ZU\/5G9K\/jMEitEvN2q5Pw1uF1\/wSJWFNc2Bz3CqPNZTOi08JQWHD9rQalGAgcJ1RiMGE8TnajY\/9ldWIzF4NtuOeZGxxzWviW\/iNEtxr0QrgGkEXPbQR1tO\/Wy0s8MmaWUGqDWYh3Xr2wcltVVC4ki1Kj\/kpn\/OorVNMl\/F5ELiguZJozzKCylDLtmCnAGjh9f+\/XVoujCwpWs+\/XwxDOSTgZkVw\/bgyb\/0+IZm6Y49fEayqQuyXuVC9CkUKG7\/d\/O6SNBRUv4xHjPoAZheDdCfcPJoBxW7+f\/qgLR9uaFIfoLFICoGpGq4Uz1FE4PkhthDiwZwxWRY1cR5sl5MocVA1OyJcHRyo6YKT8lHzrcP22FFcUCUknszlDhf1tkOGIiFLLigVsiuo9jkTypKLKVJI4mo9Ht4UJFdViSVbTY1qiZnLah+WqhF2aCDbyHVWSFKDi1rXd8GkU1nR6V8Y7xkWUUzaQKLZaHxpzOo99CQG6Mx4CVK3xweNDSKRgO5heF6OwoRwA02jBg1kNpk8zcQivNwhaJyRAe40LCi+Kq7pMMT\/D3cIm2erzJhmYrz+tIdhMtJADY+7FP3vDThRMIPyXhhOPX7KVzShWfkQKHv9qYKnJ1lWMfNeWQxWzhaB11z5SiOJMgY3AGbkxctIdoRxsEtRcXfSWkTUfCGaBjGDZA1vLxxMzYnYkG1bi1kRjb9RvgWKZ0EDU0DLsZR\/M6UrFGTwgkxSrlYj6+EiLPY8QH2yf3+pNaEXBn52LMaatBDUOoJcj\/O5XG1OsE1dRpL\/ZXGA2UYDN9HV7H0eBuzSjVd8gO1aRkL\/X0L+J387rpbp603ZrWvjv\/elANliFlbap5MnXoxepSsCYXUvNzYSIHQCqnR\/RPUxXybNK0Nq88VQEnbcogOySqsK6GCdZKEa66lIdHGbfJXeiSl9iUorpRrbNG1FwiyEc9U2K7ZyfiL85UaLMMyn4kpWU0iYD3DVfjOL2FMxo51DOp\/5nTFnQBTUfVL7tFs71dcP4jWCN067oyheCsql7fPLB3RDY5sK\/05ssLEe26uBEhiKrHC+1qRcOeus+TFiyOgk36g\/7dG\/WUdf9tIpyzVolzzqNhXfN1g0RCE1TXh7hfGeti\/MayM9QQHPVMWvz646vmR85rnPHX1SI5Z2JvV+rJg0Y=","iv":"ccbbc2b660902fa1db4c3dc25f76f8ae","s":"3e646b21617970d3"}
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