Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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9aLRA+mGCP50Lcyj4NYKjilGrJtUm3E3mf0tx2dGocIxEijS+Z6Q5Ol1F6m\/WLGG6Bedoc60zCpBGue0\/JafGItlUr3iu7tqJRaciGmyTP2PyoYywcPQybD6xI3UP9f7g6Th9RbKbHMOHGvOOEZ8xIplg0E+5HKko95ceSCOPYkjQwlsm8FKXJL56RZlLNwDsrDHEBmNuaCJI6A+DYHAKYAZ0KzGLbJATnDuX4R6KhODdnfg6qj+D0SO2qn09O6z3daX2S865Rjk9N0X\/IDZ2xJ9o7+tyTEjyhV5PHH2zmpMksH\/qeXxe6pYH99Slc+1sNyWd5DSq+TDC6Lz2VLW1jx2w\/VZeZiUK\/HEOjXWGvtZYuiLyYGFzLNXkUBLTnJkjsFOIP2qak8hVEwVrGckyEBlGbWlmARBOVOU1WoxIUZoIuazLVQkC2hUrawRRbbg\/XkcI+QG6SsCHvKK4vP93u9Tw8uZeTN5kDWZdJQwaAivG\/xXWTL4dE8Gv4a7J0D2YcTa+p1Q9iXXGbjm86fRHEDlEoFN5vxBPRHk245x1zp+vEZKxJW7XRpts\/lJgRf1GMyLU5nSH\/7Ecmaj1gq8UYuk0StUG9OlfQEN2PEbML4FBhXtgtTQzwgG3t407xBXWfAo7vvDV+oA0xKpD+C19Ev7+wnK2YDMtkk4yuHBbagtE6hi8Uq3\/N0U4nhMH\/tpoaAweZ+pLTKIYu50wcDOnyDa3ninY7lEMyZhynph7wXXdsIN4WtR9zwm2Fh\/RtHJ1jkUwnDzURxBqtCCYRl33EG8lFp8yPDVHQSZh5\/RTVth+QP4yFWDCen7yuHCawpNkkrbhJ6XRmsxw9SXZTaENL2f+RBFf3l4fMNSCUGGN0mBGGHjkg3mWPHsZGZoIH4ZwAgKNvOnKY8V7uIOklApEa0XNa2cTtOGoXbq5B2gHU4oeLVcl\/FRnLLwz4a7gkPX6arfrhaF3mz3oVHq7lFr\/oppn\/efThzjkmg\/GU8iB9ouncsAnEOg1B6DyXdr86d5rZZ24kYBYr08tP3rbrPNYroIfBVmAthtop4M8cLZQ1Yakzo\/IZ2\/UCHI4oeqephi2uMQSCsx\/OBsxwYfDWYSIEl\/alh6ZZadQSlUymria27xf96RZuBxJgHEJeJ04vq3A5x23jtMPjyrqM78qQBzyEsfWfMxyDHoN7ydhhAIBvV8wJ6yzDq7JHM0pqPN70rbXb1Sabtu7VdiqAkGYsdi0FZ6Eim2DQIhlQGc0+0FzZo61eU+dZqSaDyR7MR2JFcZ7U5L5qE6Ih\/NsUjOe56ChaINiE7fzO92x1lmkhX6IgbbEaQss4yCVP14TTsVzcBuEbjqoNdaXMUlmVW8pqr5srMfjsRExzzyRTP+y2XSYcpU4F38YgqhPX9FirGcLeOU2R1gB2sRzlNRhJ9gZMYId3J5GLwf\/wz5DNGRwwLAufRFL4c0D1PXZWJPSB0yX3VyEPV+yxhNe0x9N7kLmo1sqF11gL2mdqlKXk2QurdoCJ0vPUU188bpqrFId7XnfkhwcBJan3cjBoMHiDQXWQorVshIL0HKivfaxm6az98WHYSMdwlgQv+Q0M8dGpdxaKgfb3PieXEgDUQGp8gLAqZkysWVkmG20lN\/SE8wUQRNulNZWMePB+ozxZm84LhvSAOoVGoZCLIXoJ8Evoh1zu\/9Sn+NH8PnjNN1feJIDOGyEcvKlIDdJn0+RJorCdEEAOCSuOiuHJEyaVfu66V2k6v7lgUrJ9gcyTw+Ac\/oosW+QvTpl3zBZv+OhVLodYIf1rdiAsLEBnDkrYpAvWe3NlucQibCd8pe0EghZbU+7ME5ky4236ErCr3h9TMZzzAsfu8NwdO8UL97bptYTKLRoLEQ7nLzLE2L2aSrffjUh27A7gEWIwIiigkNtxLEsBJcQpIyMho+PXi1EXKMwf8gpH7bDsf7gm57xSGrVnpGWQUSXw3MuGG2x24FMamKaM2eSnEMJdi+1LUXEB+L2cR7oa3g4VvsAa72ylMYq++qqOBTaCQ+10+cGZbdqYeMbGvnyTh+aYehX0xuN+SV5cX8TxfQPt82vLx1m1FuWx4Wv2Yfo7xrUL8jd6mtd45jYlxj16lm8iNyS8N0v1pCPbU6RHfCAOx5O+8LNt2JmSlFrOfop5cLrDvmWIKAshPhlYkLem7HfejWrPpeZgISOQQomVZcnWLZu\/ZjrOKEoucxQbuzgbUU0x0ppsgmO3lcyA9p36ghAaMUOeVK2FSTwcimePhFgD\/JLi14lB7oy5QRDxYDBjVwNqXRbKORi+h6TML78nZxGNp8sOfh\/Ai9bycGB0W1j42AfC\/UYAsB368eOWPeGtOWrGHCZRk9yq4KxI8AoGJuSQ8zrTXtTDybh8BZcEasBLAfukPNErYHg7XbAN4urscMpZT2+oeuzkWJ0l7pq2ufrBc1sYBJXNb\/Ha5hKQ0hYAwYIOCu9EXrK8NA0hXf51RR7r8GjkViK1r63oMwxTt02wCoA9CCScETYCuUnzl4iJPgP4sY44W+8WsJtZ2k4Zt9ZnrWl3qbioBmr88wphtUiMIJqbuT4mfNxUKAlJfmqtLqLK4wNkco76Ug86OLTNcOumVDMldXH2NxxqXT7p7KQ5lW+dndu\/NeQLnuMZoTN0jnfy37hUGrybvj7MO0N6Dxd7uhUneHV4h\/Jseai2tAVdE9x0uYY20XzPmV8RWT1bYghGhbVPQ2EskWmpetwGJBa5mTY0EgaMjF3TOGEulLMzKw2PlM\/wH2KZRuzkv270V2OjYf3Gb3xK3GQLBNTeqvA5wpOgdBpgYmlAQvlh012uYfaYY3BOcbxrRE4yFuhcJmIby8F2tuw3ASfF+On1xygM+CHG\/OgOb7+J8cegVI2a+dRw\/U8VQItUt8bl9t+PRvuygS0rx9FjQRE08YN9YeKtTmbfjFB1jSQEM0BNUqNjwdXQIsjbY33I5kyKJQ3sLV2OWj5iXE7kWogVqbwgs9uI7mt0G2b6c25XWZNvqT+Pe94ObbtPWvZOEIncJE4vAIA3RHElwKbJcJXfOsbanCcCJB+m5Ui2NxpYfwqrAKYpkR+DPhEojwy1I0hQO+MrVpap0cw9NRTKeifKfJ1jYUvHSanSoLQnJv+AQuPxIRhK2hEZpwGUETsvko73gqCNJe63uNdwSQIUpZ\/Lc2vsB\/528c0r\/zC93BK6i39FvfdNUycckhOuDCraOEkX83gE7WmsZ7SvJ4f8btCgSuG6mOyNLLESFG67KNEJTECKoE6pDGO90eh0Z7Y3zUlLsuFdXb5n6cXBZiM0XuQWXei3pj+8KW16DMm6rBMdTpOQ9aijDLAqTdCdhP24QyIj9fzyL1KuxJhlym3TZlbuMgyCjcG4=","iv":"3455ae86528fc67306dba53f78dd08cc","s":"e89a97471304d80b"}
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