Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
{"ct":"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","iv":"b5eafe8203c329831fdbce520379886b","s":"8f2dae47f0f672f7"}
Share your thoughts. Click here