Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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","iv":"09c3dbc32ba02f69d0a2ddbc7e43274a","s":"d7c84ceef74294cc"}
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