Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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","iv":"676ca330dc55b693adf9b6cd5924e7a6","s":"5269c22abff2fd5a"}
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