Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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","iv":"912968227fe97da0e169e54c5d4479a4","s":"e278f60595bcd5c0"}
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