Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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","iv":"9723c0b6ba9f6256f4b2b2a8e6696cfa","s":"ab4bc3e9966448bd"}
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