Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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","iv":"9f07558c569885c6f9a8c4f06247804c","s":"d94d7f9086b2a2a4"}
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