Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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","iv":"3fd595fbbb241e9aa6e977f7da03677a","s":"afe6fe019a3a684c"}
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