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Mobile

What are luxury automakers doing on mobile?

July 27, 2012

 

By Rachel Lamb

Mobile provides a platform for luxury automakers to interact with consumers in an environment where they can immerse them in the brand universe using applications, digital ads and modern technology as the most common tactics.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Aston Martin loops Breitling in as global watch partner
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Qatar Airways, Art Basel kick off partnership in Doha
  9. What real-time branding means for luxury brands
  10. Givenchy aims for product longevity with anniversary lipstick case
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