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Mobile

What are luxury automakers doing on mobile?

July 27, 2012

 

By Rachel Lamb

Mobile provides a platform for luxury automakers to interact with consumers in an environment where they can immerse them in the brand universe using applications, digital ads and modern technology as the most common tactics.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. ‘Video games are a powerful cultural force’: report
  3. With new Falabella campaign, Stella McCartney speaks to next generation
  4. Hermès renovates Four Seasons Macau store
  5. Patek Philippe inaugurates San Francisco boutique
  6. New marketing chief takes reins at Equinox
  7. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Roberto Coin brings in Hollywood heavyweight for global campaign
  10. BMW renews Atlanta Fashion Week sponsorship
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