Internet
January 4, 2013
By Erin Shea
Luxury marketers should continue to build up their presence on social media platforms that they already use and look to expand to new platforms only if their audience is there, experts say.
{"ct":"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","iv":"01a996f53245b65ba2870fbcf14688c6","s":"e18ebcd84f5982ae"}
Share your thoughts. Click here