Internet
January 4, 2013
By Erin Shea
Luxury marketers should continue to build up their presence on social media platforms that they already use and look to expand to new platforms only if their audience is there, experts say.
{"ct":"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","iv":"c981a86fab28b5557f5170879d84e3a4","s":"bf305e2228e65b9d"}
Share your thoughts. Click here