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Internet

What is the up-and-coming social strategy for luxury marketers?

January 4, 2013

 

By Erin Shea

Luxury marketers should continue to build up their presence on social media platforms that they already use and look to expand to new platforms only if their audience is there, experts say.

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  1. Estée Lauder Cos. confirms merger talks with Puig
  2. Natural Diamond Council introduces World Diamond Day
  3. Longchamp, France’s Shapers Club form artisanal connection
  4. Belmond announces summer debut of rebranded river cruiser, Marguerite
  5. The Macallan brings ‘Distil Your World’ series to Paris
  6. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  7. Richard Mille signs title partnership with Superyacht Cup Palma
  8. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  9. Prada Beauty sets tone with Touch campaign
  10. Global luxury market to grow by up to 4pc in 2026: Kearney
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