Internet
January 4, 2013
By Erin Shea
Luxury marketers should continue to build up their presence on social media platforms that they already use and look to expand to new platforms only if their audience is there, experts say.
{"ct":"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","iv":"714ab1455510d2e87b839761bcd1c2b3","s":"8adb12a2b959460c"}
Share your thoughts. Click here