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Retail

What brands can learn from successful strategies in China

January 25, 2018

Gucci's Web site in China, as digital takes over in the country. Image credit: Gucci

 

By Brielle Jaekel

Digital campaigns in China are juggernauts for driving brand sales due to the country’s technological advancements, which have resulted in it being the largest ecommerce market worldwide.

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  1. The new administration eased independent contractor rules. Can luxury brands cheer?
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  3. Mandarin Oriental restores Italian castle
  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
  6. Chanel continues support for women directors with upcoming Tribeca Festival talk
  7. Richemont closes fiscal year with 4pc sales increase
  8. Valentino Garavani drops Nellcôte handbag campaign
  9. Armani Beauty rolls out retail location in Philippines
  10. Air France reinvents beachfront pop-up at Cannes Film Festival
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