Retail
January 25, 2018
Gucci's Web site in China, as digital takes over in the country. Image credit: Gucci
By Brielle Jaekel
Digital campaigns in China are juggernauts for driving brand sales due to the country’s technological advancements, which have resulted in it being the largest ecommerce market worldwide.
{"ct":"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","iv":"f72c50b899eeceb5aea7d1544c0eecf6","s":"e2cb8df46969fa81"}
Share your thoughts. Click here