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Apparel and accessories

What brands need to know before livestreaming in China

May 1, 2020

A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Image credit: Chanel A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Image credit: Chanel

 

By Yaling Jiang

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