Columns
July 13, 2016
Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
{"ct":"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","iv":"65c6c9097e9be78d1e123fb54310f19d","s":"63db30d269b3a22b"}
Share your thoughts. Click here