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What China’s changing “996” culture means for luxury

September 17, 2021

Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth “lie flat” in protest, how should luxury brands respond? Image credit: ByteDance Although China has outlawed excessive overtime, burnout culture continues to prevail. As more youth “lie flat” in protest, how should luxury brands respond? Image credit: ByteDance

 

By Julienna Law

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