Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"a6720b55b6bff0b06e294bbef0f22bc4","s":"2ea1b1e30b23ed87"}
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