Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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