Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"92bb107aa92d7b7d49dda8b92e28a04b","s":"fe206cee6ec09e24"}
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