Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"ef6459717c70201084927d3658fcc6c2","s":"2d1c4efca4f38d05"}
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