Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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