Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"e66c978f1decdc8cf81d1b8e8a5908f3","s":"87f928c9177ccba5"}
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