Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"e8fdc76721b2617007437dabc40a97b9","s":"b6fa03fd09322207"}
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