Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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