Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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