Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"28a4f829e2d8bcb706195d9e42cf1df9","s":"8fd90cb3609d61dc"}
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