Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"a4b7821369cb824c9fc9159705812c71","s":"1dae31aa7e5b1962"}
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