Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"a50bc999486327743ea5550ff4efb481","s":"8de6d1dfb619fe77"}
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