Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"a19b2b67801aa4e8cc1c76c52ad0bbf1","s":"d91e04e2f17de9bc"}
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