Marketing
February 28, 2023
Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Image credit: Burberry
{"ct":"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","iv":"3ab77c74c91175e8d3d0d2e5a2fa7f13","s":"3667be1ccc26a05a"}
Share your thoughts. Click here